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3rd Anniversary of Mitra Tokopedia: 9 out of 10 Traditional Business Activists' Income Rises

15 March 2022


3rd Anniversary of Mitra Tokopedia: 9 out of 10 Traditional Business Activists' Income Rises

Indonesia, 2 November 2021 - Tokopedia's survey on the impact of Mitra Tokopedia in October 2021 noted that around 80% of traditional business activists, such as owners of stalls, grocery stores and other similar businesses, made Mitra Tokopedia an additional effort to help their financial situation during the pandemic.

AVP of New Retail Tokopedia, John Hadiwidjaja, also revealed, “9 out of 10 sellers experienced an increase in income of more than 50% after joining Mitra Tokopedia. They also claim that they can improve their welfare by having savings, paying for their children's schooling and being free from debt."

In the context of the 3rd Anniversary of Mitra Tokopedia, the Minister of Cooperatives and SMEs of the Republic of Indonesia, Teten Masduki also expressed his appreciation, "Hopefully with increasing age, Mitra Tokopedia will always take a role in accelerating digitally for MSME players, especially traditional business activists, stall traders. MSME actors, especially micro-enterprises, including stalls, have the potential to have a significant impact on improving community welfare and progress and recovery of the national economy.”

"I hope not only to be able to increase the number of stalls that are connected to the digital ecosystem, but also to increase digital literacy and also the welfare of shop owners who are members of Mitra Tokopedia," added Teten.

The Mitra Tokopedia survey also noted that almost 60% of sellers who use the Wholesale feature on Mitra Tokopedia claim to be more efficient because they can take advantage of promos in the application and increase their income because they don't have to close the store when updating their stock of merchandise.

This is also felt by Elisa Pakpahan, a wholesale product seller from Medan. Elisa said, “Usually buying stock of wholesale products to offline stores is an obstacle for me as a person with disabilities. However, since joining Mitra Tokopedia, buying stock of finished products is much easier because there is a Wholesale feature. My monthly turnover has increased to tens of millions of rupiah.”

On the other hand, there is also Ida Fitriani, an honorary teacher in West Kutai and the owner of Barokah Cell. “The ease of buying digital products through Mitra Tokopedia brings in more customers. My monthly transactions have also more than doubled. Especially during the pandemic, telephone credit and data packages are a necessity for working or studying from home," said Ida.

Improving the Competitiveness of Traditional Businesses Through Collaboration

For the last three years, Tokopedia through the Mitra Tokopedia ecosystem has also intensively collaborated, including with the government, in helping business activists in Indonesia to become dominant in their own country. Considering that MSMEs contribute more than 60% of Indonesia's GDP.

Director of Public Policy and Government Relations Tokopedia, Astri Wahyuni ​​explained, "Through the signing of a Cooperation Agreement (PKS) with the Indonesian Ministry of Cooperatives and SMEs in the Stall Digitalization program on November 3, 2021, for example, we hope to help traditional business activists contribute to the digital economy. especially in the midst of a pandemic.”

"We will conduct a mentoring program for business activists who are members of this program. Technical guidance includes how to start a business on Tokopedia and how to register an online business identification number (NIB) so that it is easier to access assistance programs from the government and obtain legal protection for businesses," added Astri.

Deputy for Micro Business at the Ministry of Cooperatives and SMEs, Eddy Satriya said, "In the midst of a pandemic in particular, it is very important for traditional businesses, such as stalls and grocery stores, to be able to transform through the use of technology. Tokopedia's joint efforts in online business training programs, assistance and advocacy related to business licenses are expected to make it easier for MSME activists to develop their businesses."

On the other hand, there is also collaboration with 'Sobat Mitra', which is tasked with helping sellers who join Mitra Tokopedia in the field. Based on the Mitra Tokopedia survey, most sellers find it helpful to have a Partner Partner, especially regarding the ease of obtaining information and knowledge in using the Mitra Tokopedia application.

Helping Communities Meet the Needs of Traditional Business Activists

Mitra Tokopedia make it easy for the community to meet the needs of wholesale and digital products. “The high enthusiasm of the community in meeting the needs of various products from stalls or grocery stores can be seen from the survey results; 9 out of 10 sellers increase the type and number of products sold after joining Mitra Tokopedia, "explained John.

Some of the most popular digital products at Mitra Tokopedia include BPJS payments, water and electricity. Meanwhile, Wholesale products also increased their transaction value by 12 times compared to the first year that Mitra Tokopedia were launched.

Currently, Mitra Tokopedia has been used by millions of traditional business activists to serve tens of millions of people in more than 500 cities/districts throughout Indonesia.

Mitra Tokopedia have also reached the areas of Aceh, Medan, Pekanbaru, Padang, Jambi, Palembang, Bengkulu, Lampung, Greater Jakarta, Bandung, Cirebon, Sukabumi, Solo, Yogyakarta, Semarang, Surabaya, Malang, Denpasar, Mataram, Makassar, Manado and Pontianak.

"The initiatives presented by Mitra Tokopedia over the past three years were carried out not only to help traditional business activists, but also all people in Indonesia to be able to #BangkitBersama in restoring the country's economy which is currently affected by the pandemic," John concluded.


About Tokopedia

Tokopedia, as an Indonesian technology company, has a mission to democratize commerce through technology. Tokopedia’s vision is to build a Super Ecosystem where anyone can start and discover anything. To this day, Tokopedia has empowered millions of merchants and users across the marketplace and digital goods, financial technology and payment, logistics and fulfillment, including Mitra Tokopedia.

Media Contact

PR Team Tokopedia | pr@tokopedia.com


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