Ahead of Indonesia’s Independence Day, Tokopedia reveals the latest online shopping trends; red and white festive light sales surged 70x. Also, check out the activity ideas and the 'Tokopedia Traktir Ultah’ promos for August!
Jakarta, 16 August 2023 - As Indonesia’s Independence Day approaches on 17 August, Indonesians are looking for products to celebrate the momentum. Tokopedia, an Indonesian technology company with a leading marketplace, is making it easier for people to find the products they need for Independence Day.
"Currently, there are more than 1.8 billion products on Tokopedia from more than 14 million sellers, with almost 100% of them being MSME players. Through Tokopedia, sellers in Indonesia can offer various products–including those related to the celebration of the 78th Anniversary of Indonesian Independence Day–to people in 99% of sub-districts in Indonesia. Fashion, Sports, as well as Home and Living categories became some of the best-selling product categories on Tokopedia in the two weeks leading up to Indonesia’s 78th Anniversary, compared to the bi-weekly average during the second quarter of 2023, with an average transaction increase of more than three times," said Nuraini Razak Corporate Affairs Director of Tokopedia.
Online shopping trends ahead of 17 August on Tokopedia and activity ideas to celebrate Independence Day
Through Nuraini, Tokopedia shared online shopping trends ahead of Independence Day and several activity ideas that people could do to celebrate the 78th Anniversary of Indonesian Independence Day.
1. Join the city parades with patriotic and traditional costumes
The city parade is one of the most popular traditions to celebrate the Indonesian Independence Day. People who participate in these parades will make various patriotic attributes, wear traditional costumes, or don red and white outfits.
"Tokopedia's data records that traditional clothing, red and white themed outfits, and paskibra uniforms are some of the best-selling fashion products in the two weeks leading up to Indonesia’s 78th Anniversary. This is in contrast to the bi-weekly average during the second quarter of 2023, where the number of transactions for each category increased almost twice, almost six times, and more than ten times, respectively," explained Nuraini.
"Tokopedia Fashion Local makes it easy for the public to find local fashion products, including red and white themes, to stay stylish and relevant during the Independence Day celebration. This campaign lasts until 20 August 2023 with various attractive offers, such as flash sales of up to 99% and cashback of up to Rp500,000," added Nuraini.
2. Participate in Independence Day competitions
In this post-pandemic time, various competitions are held to celebrate 17 August. One of these activities is badminton, so prepare proper sports equipment, including shoes and clothing, to optimize your sports performance.
"Sports products, such as sports shoes, tennis rackets, and badminton rackets, also experienced an increase in the number of transactions in the two weeks leading up to Indonesia’s 78th Anniversary, compared to the bi-weekly average during the second quarter of 2023, with an average increase in transactions of more than two times,” said Nuraini.
3. Show your creativity with house decorations
In August, people are encouraged to put up the red and white flag for one month. To make it more lively, you can also decorate your house with various thematic decorations using red and white attributes, such as small flags, banners, red and white decorative lights, or other elements to reflect the spirit of Independence Day.
"Red and white flags and festive lights are some of the most widely purchased decorative products by the public through Tokopedia in the two weeks leading up to Indonesia’s 78th Anniversary, compared to the bi-weekly average during the second quarter of 2023, with an increase in the number of transactions for each more than 60 times and almost 70 times, respectively,” said Nuraini.
4. Celebrate with Indonesian food
Independence Day is the right time to celebrate cultural heritage, including culinary. During important moments like this, serving traditional Indonesian food is one way to celebrate Indonesia's identity and cultural diversity.
"Through Tokopedia NYAM!, people can very easily purchase Indonesian food and beverage products from sellers in Indonesia, especially local MSMEs. Celebrating the Independence Day holiday by providing Indonesian delicacies at home can liven up the atmosphere even more," said Nuraini.
5. Create an atmosphere of Independence in the work area
On the eve of Indonesia's Independence Day, offices usually carry out special activities for employees, such as special 17 August-themed competitions like the most unique costumes or competitions involving teamwork.
"All necessary products, including those related to the 17 August competitions at the office, such as balloons, marbles, crackers, or gifts for the winners, can be easily purchased by the public through Tokopedia," explained Nuraini.
"Because Tokopedia's birthday is the same as Indonesia's, throughout August 2023, we are holding a Tokopedia Traktir Ultah campaign with a series of promos so that shopping for necessities, including those related to the 17 August events, can be more economical. One of them is the Promo Tumpuk, which lasts until 31 August 2023, where people can combine free shipping promos, discounts, cashback, and various other benefits for every transaction through Tokopedia," added Nuraini.
In addition, during the Tokopedia Traktir Ultah campaign, Tokopedia also discounted the application service fee to Rp1,000. "There is also a Dahsyat Promo from 17-31 August 2023 every 14.00-15.00 WIB, which allows Tokopedia users to get a different treat every day, every time they shop. This ranges from buying anything and being treated with gold, paying land and building tax and electricity bills, purchasing products in the Mother and Baby category such as diapers, and many more. This promo can also be combined with free shipping," explained Nuraini.
There are also Brand Bombas-Deals, which occur from 17-31 August 2023 every 19.00-23.00 WIB from selected brands in various product categories, ranging from beauty and personal care, electronics and gadgets, home and living, and many more.
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About Tokopedia
Tokopedia, as an Indonesian technology company, has a mission to democratize commerce through technology. Tokopedia’s vision is to build a Super Ecosystem where anyone can start and discover anything. To this day, Tokopedia has empowered millions of merchants and users across the marketplace and digital goods, financial technology and payment, logistics and fulfillment, including Mitra Tokopedia. Tokopedia is part of the GoTo Group, the largest digital ecosystem in Indonesia, consisting of Gojek, Tokopedia and GoTo Financial.
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