Indonesia, 21 Juli 2020 – Tokopedia mengumumkan akan menggelar malam perayaan festival belanja bulanan Waktu Indonesia Belanja (WIB) pada Rabu, 29 Juli 2020 mendatang. Acara yang disiarkan melalui SCTV, Indosiar dan kanal video streaming Tokopedia Play mulai pukul 20.00 WIB ini akan menghadirkan grup mega bintang global asal Korea Selatan sekaligus Brand Ambassador Tokopedia, BTS, dan sederet artis tanah air.
VP of Corporate Communications Tokopedia, Nuraini Razak, mengungkapkan, “Di tengah adaptasi kebiasaan baru ini, Tokopedia terus berupaya memberikan pengalaman berbelanja menarik juga menghibur, dalam hal ini melalui WIB, yang dapat memudahkan masyarakat memenuhi berbagai kebutuhan harian tanpa harus ke luar rumah.”
“Inisiatif ini sejalan dengan fokus kampanye #JagaEkonomiIndonesia, upaya Tokopedia bersama para mitra strategis dalam mendorong pemulihan ekonomi yang saat ini terdampak pandemi lewat pemanfaatan teknologi,” tambah Nuraini.
Melalui WIB, yang diadakan Tokopedia setiap tanggal 25 hingga akhir setiap bulan, masyarakat bisa memperoleh berbagai macam nilai tambah yang dapat membuat belanja kebutuhan sehari-hari menjadi lebih menarik dan efisien. Salah satunya Kejar Diskon, yang memungkinkan masyarakat mendapatkan barang yang dibutuhkan dari berbagai kategori dengan harga di bawah Rp99 ribu.
Ada juga cashback dan diskon hingga 90% dari brand lokal maupun internasional berbagai kategori yang berpartisipasi dalam WIB. Khusus untuk periode 29-31 Juli 2020, masyarakat dapat menikmati bebas ongkir sepuasnya.
“Tokopedia menghadirkan berbagai inovasi digital dalam WIB dengan mengintegrasikan teknologi mobile, siaran televisi dan interaksi langsung melalui hiburan. Berbagai inovasi yang bisa dinikmati masyarakat selama WIB, antara lain Tap-Tap Kotak dan Tokopedia Play,” jelas Nuraini.
Melalui Tap-Tap Kotak, masyarakat berkesempatan memenangkan berbagai hadiah menarik termasuk hadiah utama senilai Rp10 juta. Tokopedia Play di sisi lain merupakan kanal video streaming Tokopedia yang menyediakan panggung bagi para kreator konten sekaligus memberikan nilai tambah pada strategi pemasaran digital para penjual.
Nuraini melanjutkan, “Pada malam perayaan festival belanja bulanan WIB 29 Juli 2020 mendatang, masyarakat bisa menyaksikan berbagai konten eksklusif dan menarik, termasuk wawancara serta penampilan spesial dari BTS.”
Selain BTS, acara ini akan dimeriahkan oleh sejumlah artis Indonesia, seperti NOAH, Weird Genius ft. Sara Fajira, Raisa, Syakir Daulay, Wali, Project Pop dan dan masih banyak lainnya. Masyarakat bisa mendapatkan informasi lebih lengkap terkait WIB melalui www.tokopedia.com/discovery/waktu-indonesia-belanja.
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Tentang Tokopedia
Tokopedia, perusahaan teknologi Indonesia, memiliki misi mencapai pemerataan ekonomi secara digital. Visi Tokopedia adalah membangun sebuah Super Ecosystem dimana siapa pun bisa memulai dan menemukan apa pun. Saat ini, Tokopedia memberdayakan jutaan penjual dan pengguna melalui marketplace dan produk digital, fintech dan pembayaran, logistik dan fulfillment, serta Mitra Tokopedia.
Kontak Media
Shania Haroen (shania.haroen@tokopedia.com)
English Version:
Together with BTS and Renowned Indonesian Artists, Tokopedia Announces Waktu Indonesia Belanja
Indonesia, 21 July 2020 – Tokopedia, today, officially announced that it would hold an evening celebration to welcome the monthly shopping festival Waktu Indonesia Belanja (WIB) on Wednesday, 29 July 2020. The opening celebration will start at 20.00 WIB and will be broadcasted via TV stations SCTV, Indosiar and Tokopedia’s video streaming service, Tokopedia Play. The TV program will present BTS, global superstars from South Korea, as well as Tokopedia’s Brand Ambassador and a series of renowned local artists.
VP of Corporate Communications Tokopedia, Nuraini Razak, said, “In the midst of adapting to new habits, Tokopedia continues to strive to provide an exciting and entertaining shopping experience, in this case through WIB, which can make it easier for Indonesians to fulfill various daily needs without having to leave their homes.”
“This initiative is in line with #JagaEkonomiIndonesia campaign focus, Tokopedia’s efforts with strategic partners in encouraging economic recovery currently affected by the pandemic through the use of technology,” added Nuraini.
WIB, which will be held by Tokopedia every 25th until the end of every month, will offer various benefits and other attractive added values that can make shopping for daily necessities easier and more efficient. One of them is Kejar Diskon, which will help Indonesians purchase the items they need from various categories at prices below Rp99 thousand.
There are also cashbacks and discounts of up to 90% from participating local and international brands in various categories. During the 29-31 July 2020 period, people can enjoy unlimited free shipping.
“Tokopedia also introduces various digital innovations at WIB by integrating mobile technology, television broadcasting and interactive entertainment. Various innovations that can be enjoyed during WIB include Tap-Tap Kotak and Tokopedia Play,” Nuraini explained.
Through Tap-Tap Kotak, users will have the opportunity to win various attractive prizes, including a grand prize worth Rp10 million. On the other hand, Tokopedia Play, as Tokopedia’s video streaming channel, provides a platform for content creators while also adding value to the sellers’ digital marketing strategy.
Nuraini continued, “On the evening celebration of the monthly shopping festival WIB, held on 29 July 2020, Indonesians can experience a variety of exclusive and exciting content, including interviews and special performances from BTS.”
In addition to BTS, this event will be enlivened by a number of Indonesian artists, such as NOAH, Weird Genius ft. Sara Fajira, Raisa, Syakir Daulay, Wali, Project Pop and many others. Indonesians can obtain further details related to WIB through www.tokopedia.com/discovery/waktu-indonesia-belanja.
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About Tokopedia
Tokopedia, as an Indonesian technology company, has a mission to democratize commerce through technology. Tokopedia’s vision is to build a Super Ecosystem where anyone can start and discover anything. To this day, Tokopedia has empowered millions of merchants and users across the marketplace and digital goods, financial technology and payment, logistics and fulfillment, including Mitra Tokopedia.
Media Contact
Shania Haroen (shania.haroen@tokopedia.com)