Makassar, 8 November 2021 - Commemorating Makassar’s 414th anniversary, Tokopedia through the Hyperlocal initiative continues to collaborate with the government and other strategic partners to help local MSMEs, including those in Makassar, increase competitiveness through technology.
“The digitalization of traditional markets is one of Tokopedia’s collaborations with the Makassar Government. We also have Kumpulan Toko Pilihan (KTP) and Local Indonesian Shopping Time (WIB) campaigns that encourage Makassar people to shop from the nearest seller as well as provide a digital platform for Makassar MSMEs,” said Senior Lead of Public Policy and Government Relations Tokopedia, Emmiryzan.
Mayor of Makassar, Danny Pomanto, said, “We really appreciate the collaboration with Tokopedia which aims to encourage the adoption of digital platforms for MSMEs in Makassar. Digitizing MSMEs is a must in the digital era, especially during a pandemic, so that they can maintain business continuity while contributing to economic recovery.”
These initiatives drove the categories of Food and Beverage, Health and Personal Care, Mother and Baby and Kids’ Fashion, Beauty to Automotive to become the categories at Tokopedia with the highest increase in transactions in Makassar during the third quarter of 2021 compared to the same period in the previous year.
Tenun Sengkang and Madu Hutan Asli Makassar Haana Bee are examples of Makassar MSMEs who have felt a positive impact after participating in various Tokopedia initiatives.
Tenun Sengkang, Introducing Bugis-Makassar Traditional Weaving Made by Local Residents
Asrianto founded Sengkang Weaving in 2013. This entrepreneur from Sengkang, South Sulawesi has empowered dozens of local women weavers and produces Bugis-Makassar weaving and silk in the form of blouses, dresses, robes, shirts, sarongs and so on.
“Our products are made using traditional looms that are driven by a parallel combination of hands and feet. The manufacturing process itself can take 3-4 months. Each Sengkang woven fabric has a symbolic meaning and distinctive traditional value,” he said.
Asrianto has also joined Tokopedia since 2014 to introduce this Bugis-Makassar traditional weaving to more people. “Our weaving has reached almost every region in Indonesia. Tokopedia is one of the motivations for Sengkang Tenun, including our local weavers, to continue working even in the midst of a pandemic,” said Asrianto.
Madu Hutan Asli Makassar Haana Bee, Collaborates with Locals to Farm 100% Natural Honey
Starting out with minimal kitchen equipment, Radinal Ridwan started to open a Madu Hutan Asli Makassar Haana Bee business in 2019 with a commitment to prosper as many local honey farmers as possible.
“Our natural honey is taken directly from Sulawesi forest farms in Malino, Selayar, Sumbawa and Kolaka. Without a heating process and a mixture, our products are believed to be efficacious for health because they can heal wounds, maintain digestion and control weight,” he said.
The presence of the Tokopedia digital platform really helps Radinal to develop his business. “Even by participating in the WIB campaign on Tokopedia, our sales have increased by 3 times,” explained Radinal.
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About Tokopedia
Tokopedia, as an Indonesian technology company, has a mission to democratize commerce through technology. Tokopedia’s vision is to build a Super Ecosystem where anyone can start and discover anything. To this day, Tokopedia has empowered millions of merchants and users across the marketplace and digital goods, financial technology and payment, logistics and fulfillment, including Mitra Tokopedia.
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