Pekanbaru, 22 November 2021 – Tokopedia’s Hyperlocal initiative, which was launched in mid-2020, continues to encourage the distribution of the digital economy in various regions, including Pekanbaru.
Head of Regional Growth Expansion (RGX) Tokopedia, Trian Nugroho, revealed, “The categories of Health and Personal Care, Electronics, Household, HP and Gadgets, as well as Sports and Hobbies are some of the most favorite categories in Pekanbaru during the third quarter of 2021.”
The increase in sales in Pekanbaru was also driven by a series of Hyperlocal derivative initiatives. One of them, the Collection of Preferred Stores (KTP). “The opportunity to develop through the ID card is huge. It can be seen from the transaction growth of local business activists who have participated in the Pekanbaru KTP program which has reached more than 8 times compared to those who have not joined,” added Trian.
Leni Snacks, is an example of a snack food MSME from Pekanbaru which has experienced an increase in transactions due to participating in the KTP program. “In fact we are able to send up to 600 orders every month,” said Leni, owner of Leni Snacks.
Leni also empowers the local community, “We empower mothers around the house who need work so that they can help restore their family’s economy. We utilize raw materials, such as cassava and potatoes, from local farmers.”
The KTP program itself has been present in various cities in Indonesia which are also the focus of Tokopedia’s Hyperlocal, namely Pekanbaru, Medan, Palembang, Bandung, Semarang, Solo, Surabaya, Malang, Makassar and will continue to grow in many other cities.
“Tokopedia hopes that initiatives like this can give MSMEs throughout Indonesia the same opportunity to develop their businesses,” said Trian.
Various Hyperlocal derivative initiatives not only make it easier for local MSMEs, but also help the community in general in meeting their needs. One of them is through the Local Indonesian Shopping Time (WIB), which is routinely held every 25th to the end of every month.
The campaign, which is tailored to each region, makes it easier for people in various regions, including Pekanbaru, to access needed products from nearby sellers with various offers so they can shop more efficiently.
The public can also more easily fulfill their tax obligations through Tokopedia. The online PBB service at Tokopedia can now be enjoyed by the public in more than 160 cities/districts in Indonesia. “UN payments through Tokopedia in Pekanbaru increased more than 3 times in the third quarter of 2021 compared to the third quarter of 2020,” said Trian.
“This online PBB payment feature can simplify and shorten the public administration process in paying taxes. We also hope that this innovation can maximize the potential of state revenue so that we can #BangkitBersama to restore the economy,” concluded Trian.