Pulihkan Ekonomi, Berdayakan UMKM Jadi Kunci Tokopedia x BBI Dorong Peningkatan Transaksi UMKM Hingga 38x Lipat

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ndonesia, 14 Januari 2021 – Pandemi membuat aktivitas belanja online semakin menjadi andalan masyarakat. Terbukti dari jumlah penjual dan pembeli di Tokopedia selama tahun 2020 yang memperlihatkan lonjakan yang signifikan. 

“Per Desember 2020, 9,9 juta penjual yang hampir seluruhnya UMKM telah terdaftar di Tokopedia. Ada kenaikan sebesar lebih dari 2,7 juta dari 7,2 juta penjual sejak Januari 2020,” ungkap External Communications Senior Lead Tokopedia, Ekhel Chandra Wijaya.

“Jumlah pembeli pun mencatat kenaikan sebesar lebih dari 10 juta – dari 90 juta pada Januari 2020 – menjadi lebih dari 100 juta saat ini,” tambah Ekhel. 

Sepanjang tahun 2020, Tokopedia turut mendorong belanja masyarakat akan produk UMKM Indonesia melalui berbagai inisiatif.

  1. Selamatkan Industri Kopi Lewat #SatuDalamKopi

Lewat kampanye ini Tokopedia menggandeng lebih dari 1.000 pengusaha kopi di seluruh Indonesia dan mampu meningkatkan transaksi produk kopi menjadi lebih dari 2,5x lipat.

2. Tokopedia Nyam Dorong Penjual F&B Go Digital

Kampanye ini membuat jumlah penjual makanan siap masak di Tokopedia meningkat hampir 3x lipat selama pandemi. Transaksi makanan siap masak juga tumbuh signifikan menjadi lebih dari 3x lipat jika dibandingkan dengan periode sebelum pandemi.

3. Dukung Industri Fesyen Lokal dengan Tokopedia Fashion Week (TFW)

TFW yang diadakan virtual Desember 2020 lalu berhasil mengalami peningkatan penjualan lebih dari 5x lipat dibandingkan TFW tahun sebelumnya. Ternyata, jumlah transaksi tertinggi selama TFW 2020 dipegang oleh merek-merek lokal, yaitu Batik Kultur, Zaskia Mecca, Torch, Smith Berlin dan UBS Lifestyle.

4. Majukan UMKM dengan Bangga Buatan Indonesia (BBI)

Gerakan nasional BBI telah membawa dampak positif bagi banyak UMKM lokal di Tokopedia. Contohnya, Wateru dan Whitelab, dari kategori Kesehatan dan Kecantikan, yang mencatat kenaikan rata-rata transaksi bulanan lebih dari 4x lipat.

Don Bakeshop, dari kategori Makanan dan Minuman, di sisi lain mengalami peningkatan hingga lebih dari 9x lipat. Bahkan Stayhoops dari kategori Fashion berhasil mencatat kenaikan rata-rata transaksi bulanan menjadi 38x lipat dibandingkan sebelum bergabung dengan BBI.

5. Kerja Sama dengan Pemerintah Daerah Dukung UMKM Lokal

Melalui kolaborasi bersama pemerintah daerah sepanjang Q4 2020, Tokopedia telah mengakuisisi lebih dari 2.000 penjual baru, baik individu maupun pasar tradisional  di berbagai kota, seperti Medan, Palembang, Bandung, Semarang, Surabaya, Malang dan Makassar.

Kedepannya, sejalan dengan inisiatif #SelaluAdaSelaluBisa, Tokopedia akan terus berkomitmen mendorong belanja masyarakat akan produk dalam negeri sekaligus memberikan dukungan kepada pegiat UMKM Indonesia, melalui sederet inisiatif dan inovasi digital, agar dapat bersama-sama memulihkan perekonomian nasional.

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Tentang Tokopedia

Tokopedia, perusahaan teknologi Indonesia, memiliki misi mencapai pemerataan ekonomi secara digital. Visi Tokopedia adalah membangun sebuah Super Ecosystem dimana siapa pun bisa memulai dan menemukan apa pun. Saat ini, Tokopedia memberdayakan jutaan penjual dan pengguna melalui marketplace dan produk digital, fintech dan pembayaran, logistik dan fulfillment, serta Mitra Tokopedia.

Kontak Media

Tim PR Tokopedia | pr@tokopedia.com

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English Version

Restoring the Economy, Empowering MSMEs to be the Key Tokopedia x BBI Boosts an Increase in MSMEs Transactions Up to 38x

Indonesia, 14 January 2021 – The pandemic has made online shopping remains an alternative activity for Indonesians to help reduce the risk of virus spread in crowded places. This is evident from the number of sellers and buyers on Tokopedia during 2020 which shows a significant increase.

“As of December 2020, 9.9 million sellers, almost all of which are MSMEs, have been registered on Tokopedia. There has been an increase of more than 2.7 million from 7.2 million sellers since January 2020, ”said Tokopedia External Communications Senior Lead, Ekhel Chandra Wijaya.

“The number of buyers also recorded an increase of more than 10 million – from 90 million in January 2020 – to more than 100 million today,” Ekhel added.

Throughout 2020, Tokopedia also encourages public spending on Indonesian MSME products through various initiatives.

  1. Saves the Coffee Industry through #SatuDalamKopi

Through this campaign, Tokopedia collaborated with more than 1,000 coffee entrepreneurs throughout Indonesia and was able to increase coffee product transactions to more than 2.5 times.

2. Tokopedia Nyam Encourages F&B Sellers to Go Digital

This campaign saw the number of ready-to-cook food sellers on Tokopedia increase by almost 3x during the pandemic. Ready-to-cook food transactions also grew significantly to more than 3x compared to the pre-pandemic period.


3. Support the Local Fashion Industry with Tokopedia Fashion Week (TFW)

TFW which was held virtual in December 2020 managed to record an increase in sales of more than 5x compared to the previous year’s TFW. In fact, the highest number of transactions during TFW 2020 was held by local brands, namely Batik Kultur, Zaskia Mecca, Torch, Smith Berlin and UBS Lifestyle.

4. Supports MSMEs through Bangga Buatan Indonesia (BBI)

The BBI national movement has had a positive impact on many local MSMEs in Tokopedia. For example, Wateru and Whitelab, from the Health and Beauty category, recorded an average monthly transaction increase of more than 4x.

Don Bakeshop, from the Food and Beverage category, on the other hand, has increased by more than 9x. Even Stayhoops from the Fashion category managed to record an average monthly transaction increase to 38x compared to before joining BBI.

5. Collaboration with Local Governments to Support Local MSMEs

Through collaborations with local governments throughout Q4 2020, Tokopedia has acquired more than 2,000 new sellers, both individuals and traditional markets in various cities, such as Medan, Palembang, Bandung, Semarang, Surabaya, Malang and Makassar.

In line with the #SelaluAdaSelaluBisa (#AlwaysPresentAlwaysAble)  initiative, Tokopedia will continue its commitment to encourage public spending on domestic products while providing support to Indonesian MSMs, through a series of digital initiatives and innovations, so they can jointly restore the national economy.

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About Tokopedia

Tokopedia, as an Indonesian technology company, has a mission to democratize commerce through technology. Tokopedia’s vision is to build a Super Ecosystem where anyone can start and discover anything. To this day, Tokopedia has empowered millions of merchants and users across the marketplace and digital goods, financial technology and payment, logistics and fulfillment, including Mitra Tokopedia.

Media Contact

PR Team Tokopedia | pr@tokopedia.com