Jakarta, 16 June 2023 - Based on data from the Central Statistics Agency (BPS) in 2022, the proportion of women occupying managerial positions in Indonesia has reached 32.26%. Despite continuing to experience a positive trend, the ratio of women in managerial positions still lags behind men (around 66%).*
The Ministry of Women's Empowerment and Child Protection of the Republic of Indonesia (KPPPA RI) stated that the role of women in STEM (Science, Technology, Engineering, and Mathematics) still needs to be improved. Participation in the world of work in technology is still relatively small.**
"To further empower and encourage women's participation in the technology industry, Tokopedia Academy is holding START Women in Tech, an annual technology conference from Tokopedia for women in technology," said Rossy Triana Iskandar, Tokopedia Academy Lead.
START Women in Tech is one of 16 Tokopedia Academy programs, an ecosystem that can be used by anyone with an interest in technology to (1) learn from various curricula, (2) be trained by experts, and (3) exchange insights with others in technology through several available communities.
"Through the Tokopedia Academy, Tokopedia seeks to increase Indonesia's digital talent's number, capacity, and capability and achieve an equal distribution of knowledge through technology. We want to provide unlimited learning opportunities for future digital talent so that they can contribute to the national economy through technology," Rossy explained.
The START Women in Tech 2023 theme is 'A Way Forward and Beyond for Women in Technology.' This conference presents several female speakers who are technology experts who will discuss the role of women in the technology industry.
START Women in Tech 2023 is held in a hybrid manner and can be watched offline and virtually through the video streaming channel Tokopedia Play, Official YouTube Tokopedia or Inside Tokopedia, and the Tokopedia Academy website on Saturday, 17 June 2023 at 09.00-16.30 WIB. People wishing to participate in the START Women in Tech 2023 series of events can register for free through the Tokopedia Academy website.
START Women in Tech 2023 participants will receive a series of benefits, such as (1) Keynote Sessions where women leaders in technology will share their experiences in driving innovation in their respective fields, (2) Inspiring Talk Show to talk with women leaders and discuss empowering women in the technology industry, and (3) Breakout Rooms to get direct insights from women leaders about technology, data, and product management.
Founder and CEO of Generation Educators (GenEd), Anggaris Anggia Cininta, is one of the speakers at START Women in Tech 2023 and will share her experience as a technology industry professional. She started and developed ed-tech companies to empower and enhance the role of teachers developing the next generation of students to be critical, creative, and innovative.
Anggaris expressed her support for START Women in Tech, "It is undeniable that times will continue to develop, and the role of technology is crucial to various changes, including in education. Through programs such as START Women in Tech, technology professionals, especially women, can inspire each other and have direct discussions to share experiences in this industry."
Various Innovations Boost Regions to Experience 10-fold Increase in Transactions
As an inclusive Indonesian technology company, Tokopedia has become home to thousands of Nakama (as Tokopedia employees are known), where the number of women and men is balanced. Technological innovations from Tokopedia, which result from collaborations with strategic partners, including Nakama, have helped accelerate the public’s adoption of the digital platform.
"Tokopedia consists of more than 14 million sellers, almost 100% of which are local MSMEs. Millions of these sellers have marketed more than 1.8 billion products to people in 99% of the sub-districts in Indonesia," said Rossy.
"Thanks to various innovations and collaborations, Tokopedia recorded interesting trends during the second quarter of 2023 compared to the first quarter of 2023. Beauty, Fashion, Handphone, and Gadgets are some of the product categories most sought after by the public through Tokopedia," said Rossy.
In the Beauty category on Tokopedia, lip palettes, setting spray, and face mist were recorded as the most purchased products by the public. In addition, in the Fashion product category on Tokopedia, dresses, kaftans, and children's cufflinks were some of the best-selling products, with an average transaction increase of almost 1.5 times.
On the other hand, smartphones, smart bands, and tablet batteries were listed as the most purchased products in the Handphone and Gadgets category on Tokopedia, with an average transaction increase of nearly two times.
"Tokopedia's internal data also records that Pelalawan (Riau), Kerinci (Jambi), and West Bangka (Bangka Belitung) are some of the regions with the highest increase in the number of transactions through Tokopedia, with an average transaction increase of nearly 10 times," concluded Rossy.
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About Tokopedia
Tokopedia is an Indonesian technology company with the goal of achieving digital economic equality. Tokopedia’s vision is to build a Super Ecosystem that enables anybody to start and explore anything. Tokopedia currently empowers millions of sellers and users via marketplaces, digital products, fintech and payments, logistics and fulfillment, and Tokopedia Partners. Tokopedia is a member of the GoTo group, the largest digital ecosystem in Indonesia that encompasses Gojek, Tokopedia, and GoTo Financial.
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