Jakarta, 21 April 2021 – In order to celebrate Kartini Day, Tokopedia continues to collaborate with Market & Museum and a number of sellers, including women local MSMEs, to bring back ‘Market & Museum at Home’ to Tokopedia.
Head of Category Development (Fashion) Tokopedia, Falah Fakhriyah, said, “Collaboration with sellers in various local industries – from fashion, household to mom and baby industries – is part of Tokopedia’s commitment to being #AlwaysAvailableAlwaysPossible in supporting anyone, including women, maintain business during the pandemic.”
Market & Museum, which was previously held completely offline, went online for the first time in June 2020 through Tokopedia and has consistently reaped tremendous success.
“At the Market & Museum at Home in Tokopedia Vol. 4 which was held in February 2021, the number of transactions of local sellers has increased 3x when compared to the first online Market & Museum in June 2020,” explained Falah.
Market & Museum Founders, Namira Syarfuan and Sara Tirtohadiguno revealed that in the midst of a pandemic, local sellers must be more creative in developing their business.
“The pandemic situation is an opportunity for local businesses to continue to innovate and collaborate to ensure business continuity, one of which is by utilizing technology such as Tokopedia. This is the 5th time we have collaborated with Tokopedia,” explained Namira.
Sara added, “Since the beginning, we involved more than 130 local sellers from various parts of Indonesia. We have also seen an increase in sales on Tokopedia by up to 3x.”
Public enthusiasm for various local products also supports the increase in transactions of MSMEs on Tokopedia. One of them is SOVLO, a fashion maker with a unique touch of illustration, where 70% of its sales come from Tokopedia.
Owner of SOVLO, Lidya Valensia Lyanto, said, “The inspiration for all SOVLO’S illustrations comes from the richness of Indonesian culture, including the struggles of Indonesian women. We will also release a special Kartini Day collection that can be found on Tokopedia.”
On the other hand, Influencer and Owner of Dough Darlings, Ivan Mario, said, “Kartini Day is the right moment to remember that every local business activist, women and men, has the same role and opportunity to contribute to economic recovery.”
Indonesians can get exclusive product releases and attractive promos on the special Market & Museum at Home di Tokopedia page during 23-27 April 2021. There are also various fashion products, household decoration products, maternal and child equipment and much more.
In addition, there will be various attractive promos for more economical shopping. For example, 20% cashback, discount promos, special hampers to welcome Eid moments to exclusive product releases from various local sellers.
Tokopedia also recorded an increase in transactions in the Mom & Baby and Kids Fashion categories by almost 2x during Q1 2021 when compared to Q4 2020. Meanwhile, the Home & Living category reached more than 2x.
Tokopedia, as an Indonesian technology company, has a mission to democratize commerce through technology. Tokopedia’s vision is to build a Super Ecosystem where anyone can start and discover anything. To this day, Tokopedia has empowered millions of merchants and users across the marketplace and digital goods, financial technology and payment, logistics and fulfillment, including Mitra Tokopedia.