Jakarta, March 24, 2022 – The COVID-19 pandemic has encouraged people to spend most of their time at home. As a result, many have begun taking up new hobbies such as home decorating or gardening as a way to occupy their time.
"Tokopedia's shopping trends also show that Household Products continues to be one of the public’s most favorite categories in 2021," revealed Fifa Itallia, Category Development Senior Lead (Home & Living Category) at Tokopedia.
Plant seeds, fertilizer, and plant pots are some of the most sought-after household items on Tokopedia in the past year.
The popularity of these products is also driven by a series of initiatives by Tokopedia aimed to meet the needs of the community and support local businesses in the home products industry.
These initiatives include Home Living SALEbrations, the largest event in the Household Products category; Cantik Fest, which offers a variety of products ranging from household items, beauty, fashion, to sports; and Waktu Indonesia Belanja (WIB), Tokopedia's online shopping festival that is held on the 25th of every month.
Tokopedia is also continuing to ramp up its Hyperlocal initiative to bring local MSMEs in the home products industry across the different regions of Indonesia closer to local buyers – giving them an equal opportunity to grow.
“As a result of the Hyperlocal initiative, we have found that South Sumatra, Bali, North Sulawesi, North Kalimantan, and West Papua are among the provinces with the largest increase in the number of sellers in the Household Products category in 2021 compared to 2020,” concluded Fifa.
Tokopedia, as an Indonesian technology company, has a mission to democratize commerce through technology. Tokopedia’s vision is to build a Super Ecosystem where anyone can start and discover anything. To this day, Tokopedia has empowered millions of merchants and users across the marketplace and digital goods, financial technology and payment, logistics and fulfillment, including Mitra Tokopedia.
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