Jakarta, 17 November 2021 – Tokopedia launches Tokopedia NOW! service leveraging geo-tagging technology that helps people purchase groceries online – including meat, vegetables, fruits, snacks and many others – within a maximum of two hours of delivery after payment.
“The Food and Beverage category continues to be one of the categories in Tokopedia with the highest increase in transactions throughout the third quarter of 2021. This means that Indonesians continue to rely on digital platforms to meet their daily needs, especially during the pandemic,” said Head of Strategy and Operations Tokopedia NOW!, Pranidhana Mahardhika.
“Through Tokopedia NOW!, it is now easier to find thousands of product choices from sellers, including local MSMEs, quickly and purchase efficiently without having to leave the house. Every order will be handled and sent directly by Tokopedia within 2 hours,” explained Pranidhana.
In addition to very fast and free shipping, buyers can enjoy other added value to make shopping more affordable. For example, flash sales, discounts and cashback up to Rp50.000.
Indonesians can access Tokopedia NOW! by typing ‘Now’ in the search bar in Tokopedia’s app. This service is available in almost all Jakarta municipalities and will continue to expand to other cities across Indonesia.
Tokopedia NOW! service, on the other hand, is one of Tokopedia’s ongoing efforts in intensifying the Hyperlocal initiative, which focuses on bringing buyers closer to the closest sellers, in order to encourage the democratization of commerce through technology in Indonesia.
“Moving forward, Tokopedia is committed to being #AlwaysAvailableAlwaysPossible to innovate and collaborate with strategic partners. We want every Indonesian, both buyers and sellers, especially local MSMEs, to have the same opportunities wherever they are so that we can rise together to restore the national economy affected by the pandemic,” concluded Pranidhana.
Tokopedia, as an Indonesian technology company, has a mission to democratize commerce through technology. Tokopedia’s vision is to build a Super Ecosystem where anyone can start and discover anything. To this day, Tokopedia has empowered millions of merchants and users across the marketplace and digital goods, financial technology and payment, logistics and fulfillment, including Mitra Tokopedia.
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