Jakarta, April 6, 2022 – The local fashion industry is thriving during the pandemic, especially during the holy month of Ramadan. Muslim fashion products such as rectangular hijab, mukena, women’s gamis, and men’s koko shirts are some of the most popular items on Tokopedia ahead of Ramadan,” said Tokopedia’s AVP of Category Development, Falah Fakhriyah.
The strong public interest in local Muslim fashion products has encouraged Tokopedia to collaborate with various strategic partners, including local MSMEs, to host the Ramadan in Style campaign until April 30, 2022.
Ramadan in Style presents a wide selection of products and attractive promos to help customers save more when shopping, such as flash sale deals with items starting as low as Rp. 2.022, up to Rp. 300.000 cashback offers, discounts of up to 90%, as well as exclusive product launches from local fashion brands.
Ramadan in Style offers a variety of fashion products from local brands, such as ZYTA DELIA and Wearing Klamby. ZYTA DELIA is an example of a successful local MSME in Tokopedia. Established by Zyta Delia Rahmah, a female entrepreneur, the brand also empowers the women around the area where Zyta lives by employing them as tailors.
“Ramadan is an important time for businesses, especially those working in the fashion sector like us, During Ramadan, our business activity increased significantly – especially after we joined Tokopedia,” said Zyta Delia Rahmah, the founder of ZYTA DELIA.
For this year’s Ramadan in Style, ZYTA DELIA has teamed up with influencer Adelia Pasha to launch a new collection of classic and neo antique-themed scarves.
Wearing Klamby is another example of an MSME that develops its business by participating in Tokopedia campaigns such as Ramadan in Style. With its signature light and comfortable everyday style, Wearing Klamby consistently highlights the richness of Indonesian culture, featuring different collections from regions across the country such as Mandalika, Aceh, and Sulawesi.
Muhamad Ridho, CEO of Wearing Klamby, revealed that thanks to Tokopedia, their Eid sales last year were 300% higher than usual. “Wearing Klamby even became one of the top three sellers with the highest transactions during the 2021 Ramadan in Style campaign,” explained Ridho.
The Ramadan in Style campaign also features the Tokopedia Salam donation program, which will distribute a portion of the proceeds from the campaign to those in need through trusted strategic partners such as Dompet Dhuafa, Rumah Yatim, Rumah Zakat, and others.
“Through Ramadan in Style, Tokopedia is committed to supporting the continuity of business here in Indonesia, especially for local fashion MSMEs. We hope this campaign will help these businesses thrive in their own country and contribute to improving our national economy,” concluded Falah.
Tokopedia, as an Indonesian technology company, has a mission to democratize commerce through technology. Tokopedia’s vision is to build a Super Ecosystem where anyone can start and discover anything. To this day, Tokopedia has empowered millions of merchants and users across the marketplace and digital goods, financial technology and payment, logistics and fulfillment, including Mitra Tokopedia.
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