Indonesia, 27 December 2021 - Online shopping continues to be people's choice to meet their needs. Thus, Tokopedia announced several interesting findings of people's online shopping behavior, especially in western Indonesia, towards the end of 2021.
External Communications Senior Lead Tokopedia, Ekhel Chandra Wijaya, said, "We recorded an almost 1.5x increase in transactions, especially in western Indonesia, towards the end of 2021 compared to the same period in the previous year."
This increase was driven by various initiatives that Tokopedia has launched, one of which is the initiative and a series of derivative programs that continue to increase public enthusiasm for online shopping.
The Hyperlocal initiative is tailored to the needs of each region and aims to bring customers closer to the nearest seller so that people can shop more efficiently and provide MSMEs with the same opportunities throughout Indonesia to grow.
Especially in western Indonesia, Household, Health and Personal Care, Food and Drink, and Electronics are some of the best-selling categories on Tokopedia, towards the end of 2021.
On the other hand, the number of sellers on Tokopedia has also increased. Tokopedia recorded an almost 1.5x increase in the number of sellers, especially in western Indonesia, towards the end of 2021 compared to the same period in the previous year.
is an example of a business player from Surabaya who sells various handicraft products made of cowhide leather. “Currently, Tokopedia is the main channel for our sales. Every month we can serve 50 to 60 orders, and we recorded an almost 2x increase in the number of transactions compared to last year,” explained Marsetio Hariadi, Manager of Verne Indonesia.
"Tokopedia in the future will continue to be committed to #SelaluAdaSelaluBisa in helping people adapt to the new era through technology. We will continue to strive to collaborate with strategic partners to create the best innovations," concluded Ekhel.
Tokopedia, as an Indonesian technology company, has a mission to democratize commerce through technology. Tokopedia’s vision is to build a Super Ecosystem where anyone can start and discover anything. To this day, Tokopedia has empowered millions of merchants and users across the marketplace and digital goods, financial technology and payment, logistics and fulfillment, including Mitra Tokopedia.
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