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Tokopedia Rilis Tren Transaksi Kuartal III 2020

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Tokopedia Rilis Tren Transaksi Kuartal III 2020
  • Lima kategori favorit di Tokopedia sepanjang Juli-September 2020 meliputi Makanan dan Minuman, Kesehatan, Keperluan Rumah Tangga, Elektronik, Handphone dan Tablet.
  • Work From Home (WFH) dan School From Home (SFH) memicu kenaikan signifikan pada transaksi di kategori Komputer dan Laptop, serta Buku.
  • Kategori Kecantikan dan Fashion tetap diminati selama pandemi.

Indonesia, 8 Oktober 2020 – Belanja daring saat ini masih menjadi alternatif mengurangi risiko penyebaran virus di tempat ramai, sekaligus mendorong pegiat usaha di Indonesia – khususnya UMKM – untuk terus beroperasi. Tokopedia pun mengumumkan tren transaksi jual-beli online di platformnya sepanjang kuartal III 2020.

VP of Corporate Communications Tokopedia, Nuraini Razak, “Kategori Makanan dan Minuman, Kesehatan, Rumah Tangga, Elektronik dan Handphone & Tablet menjadi lima kategori paling populer selama periode Juli hingga September 2020.”

Belanja Sembako Online Jadi Tren Pandemi

Pada kategori Makanan dan Minuman, penjualan meningkat hampir 3 kali lipat selama pandemi. “Produk sembako seperti telur dan ikan, mie instan, teh, madu dan kopi lokal menjadi produk yang paling laris,” tambah Nuraini.

Masyarakat yang lebih banyak beraktivitas di rumah juga mendorong peningkatan pada kategori Rumah Tangga yang mencapai lebih dari 2 kali lipat dibandingkan periode sebelum pandemi. Tempat sepatu dan sandal, pengharum ruangan dan bantal tidur menjadi produk yang paling digemari. 

Pada kategori Elektronik, produk seperti bohlam pintar, earphone, antena dan receiver TV menjadi produk yang paling laris. Sementara pada kategori Handphone & Tablet, penyangga dan tripod untuk telepon seluler, powerbank serta kabel data merupakan produk yang paling banyak dicari.

Kategori Kesehatan di sisi lain juga mengalami peningkatan hampir 2,5 kali lipat dibandingkan dengan periode sebelumnya. Masker dan face shield masih menjadi produk kesehatan yang paling dicari masyarakat. 

WFH dan SFH Picu Kenaikan Transaksi Signifikan di Kategori Buku, Komputer dan Laptop

Situasi pandemi saat ini mendorong masyarakat untuk tetap melaksanakan aktivitas baik bekerja maupun sekolah dari rumah. Hal ini memicu peningkatan transaksi pada kategori Komputer dan Laptop. Wifi extender, meja laptop, mouse, webcam dan headset tercatat sebagai produk yang paling banyak dibeli oleh masyarakat selama kuartal III 2020.

Keadaan pandemi di sisi lain mendorong masyarakat lebih banyak membaca selama di rumah. Pada kategori Buku, buku tentang pengembangan diri, pendidikan, religi dan buku fiksi menjadi produk yang paling populer. 

Kegiatan berolahraga juga menjadi salah satu aktivitas yang sangat digemari oleh masyarakat selama pandemi. “Bersepeda, yoga dan pilates, bermain sepatu roda dan skateboard, golf serta tenis meja merupakan lima aktivitas olahraga yang memicu kenaikan signifikan pada penjualan produk di kategori Olahraga selama kuartal III 2020,” tambah Nuraini. 

Kategori Kecantikan dan Fashion Tetap Diminati Selama Pandemi

Kesadaran masyarakat untuk tetap merawat diri walau di tengah pandemi mendorong adanya peningkatan pada kategori Perawatan Tubuh yang mencapai lebih dari 2 kali lipat.

Selain itu, pada kategori Kecantikan, serum wajah lokal, krim dan pembersih wajah menjadi produk yang paling banyak dicari oleh masyarakat. Salah satu pegiat usaha lokal yang menghadirkan beragam produk perawatan wajah, Aubree Skin, mengalami kenaikan transaksi lebih dari 10 kali lipat selama periode Juli-September 2020.

Pada kategori Fashion Pria dan Wanita, kaos, celana pendek, aksesoris kacamata, jam tangan, baju tidur dan pakaian dalam menjadi yang paling populer. Sementara pada kategori Fashion Muslim, perlengkapan ibadah, jilbab dan gamis menjadi produk yang paling laris.

“Kunci menghadapi pandemi adalah tetap beradaptasi dengan terus berinovasi dan berkolaborasi. Tokopedia dalam hal ini berkomitmen #SelaluAdaSelaluBisa, melalui kolaborasi dengan para mitra strategis, untuk mempermudah masyarakat menemukan apa pun yang dibutuhkan kapan pun, hingga menciptakan peluang,” tutup Nuraini.

***

Tentang Tokopedia

Tokopedia, perusahaan teknologi Indonesia, memiliki misi mencapai pemerataan ekonomi secara digital. Visi Tokopedia adalah membangun sebuah Super Ecosystem dimana siapa pun bisa memulai dan menemukan apa pun. Saat ini, Tokopedia memberdayakan jutaan penjual dan pengguna melalui marketplace dan produk digital, fintech dan pembayaran, logistik dan fulfillment, serta Mitra Tokopedia.

Kontak Media

Tim PR Tokopedia | pr@tokopedia.com

_____________________________

English version:

Tokopedia Announces Transaction Trends in Q3 2020

  • Five favorite categories on Tokopedia during July-September 2020 include Food and Beverage, Health, Household Needs, Electronics, Handphone and Tablets.
  • Work From Home (WFH) and School From Home (SFH) conditions triggered significant increases in transactions in Computers and Laptops, and Books categories.
  • The Beauty and Fashion categories remain in demand during the pandemic.

Indonesia, 8 October 2020 – Online shopping remains an alternative to reduce the risk of spreading the virus in crowded places, as well as encouraging businesses in Indonesia – especially MSMEs – to continue operating. Tokopedia also announced the online transaction trends on its platform throughout the third quarter of 2020.

VP of Corporate Communications Tokopedia, Nuraini Razak, “Food and Beverage, Health, Household, Electronics and Mobile & Tablets categories became the five most popular categories during the period July to September 2020.”

Online Grocery Shopping Becomes a Pandemic Trend

In the Food and Beverage category, sales nearly tripled during the pandemic. “Basic food products such as eggs and fish, instant noodles, tea, honey and local coffee are among the best selling products,” added Nuraini.

People who are more active at home also triggered an increase in the Household category’s sales which reached more than 2 times compared to the period before the pandemic. Shoe and slippers holders, air freshener and sleeping pillows are the most popular products.

In the Electronics category, products such as smart bulbs, earphones, antennas and TV receivers are the best selling products. Meanwhile, in the Handphone & Tablet category, smartphone tripods, power banks and data cables are the most sought-after products.

The Health category on the other hand also experienced an increase of sales of almost 2.5 times compared to the previous period. Masks and face shields are still the most sought-after health products for the public.

WFH and SFH Triggered Significant Increase in Transactions in Books, Computers and Laptops Category

The current pandemic situation encourages people to continue carrying out both work and school activities from home. This triggered an increase in transactions in the Computer and Laptop category. Wifi extenders, laptop desks, mice, webcams and headsets were recorded as the most purchased products by the public during the third quarter of 2020.

People, on the other hand, are also encouraged to read more while at home. In the Book category, books on self-development, education, religion and fiction books are the most popular products.

Sports activities are also one of the activities that are very popular with Indonesians during the pandemic. “Cycling, yoga and pilates, roller skating and skateboarding, golf and table tennis are the five sports activities that triggered a significant increase in the Sports category’s sales during the third quarter of 2020,” added Nuraini.

Beauty and Fashion Categories Remain High in Demand During the Pandemic

Public awareness toward taking care of themselves even in the midst of a pandemic has led to an increase in the Body Care category which has reached more than 2 times.

In addition, in the Beauty category, local facial serums, creams and facial cleansers are the products most sought after by Indonesians. A local business that sells a variety of facial care products, Aubree Skin, experienced a 10-fold increase in transactions during the July-September 2020 period.

In the Men’s and Women’s Fashion category, t-shirts, shorts, eyewear accessories, watches, nightgowns and underwear are the most popular. Meanwhile, in the Muslim Fashion category, religious equipment, headscarves and tunics are the best selling products.

“The key to dealing with a pandemic is to keep adapting by continuing to innovate and collaborate. In this case, Tokopedia is committed to #SelaluAdaSelaluBisa (#AlwaysPresentAlwaysAble), through collaboration with strategic partners, to make it easier for Indonesians to find whatever is needed at any time, as well as to create opportunities,” Nuraini concluded.

***

About Tokopedia

Tokopedia, as an Indonesian technology company, has a mission to democratize commerce through technology. Tokopedia’s vision is to build a Super Ecosystem where anyone can start and discover anything. To this day, Tokopedia has empowered millions of merchants and users across the marketplace and digital goods, financial technology and payment, logistics and fulfillment, including Mitra Tokopedia.

Media Contact

PR Team Tokopedia | pr@tokopedia.com

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