Yogyakarta, 24 September 2025 - Beyond the #JualanNyaman initiative, Tokopedia and TikTok Shop continue to empower local entrepreneurs through the Mega Sale Campaign during peak shopping moments, such as payday and double-date periods.
During the “Guncang 9.9” 2025 campaign, the top-performing categories on Tokopedia included Gadgets and Electronics, Home Appliances, and Beauty & Personal Care, while on TikTok Shop, they were Food & Beverages, Muslim Fashion, and Beauty & Personal Care.
One of the batik sellers on Tokopedia and TikTok Shop, Mutiara Kurnia Dewi—owner of Delova Wardrobe—shared that Guncang 9.9 2025 significantly boosted her revenue. “Sales of our latest product, the ‘Kebaya Janggan,’ increased by 80% thanks to the promotion,” she said. On the other hand, Aditya Suryadinata, owner of Rianty Batik, stated that double-date promotions on Tokopedia and TikTok Shop can boost sales twofold.
The synergy between Tokopedia and TikTok Shop through this Mega Sale Campaign contributed to a 126% increase in nationwide orders and a 93% surge in the Special Region of Yogyakarta in the third quarter of 2025 compared to the same period last year.
“Behind this achievement, local entrepreneurs--including batik MSMEs--played a key role in bridging local economic potential with digital market opportunities,” said Antonia Adega, Communications Senior Lead, Tokopedia and TikTok E-commerce.
The batik products with the highest transaction values were women’s batik jackets, skirts, and outers on Tokopedia, and couple’s batik, women’s kebaya, and men’s batik shirts on TikTok Shop.
The next Mega Sale campaigns will kick off with the “Payday Sale” on 25 September 2025, followed by the twin-date “Guncang 10.10” campaign from 6-10 October 2025 on Tokopedia and 1-10 October 2025 on TikTok Shop.
“Shoppers can enjoy benefits such as unlimited free shipping, discounts worth millions of rupiah, flash sales, and more. We hope local entrepreneurs can leverage these moments to maximize their profits,” concluded Antonia.