Bandung, 3 March 2021 – Tokopedia today launched TokoMart, an exclusive page that uses geo-tagging technology to make it easier for Indonesians, including those living in Bandung, to get their daily needs – from groceries, food and beverage products to other household needs – from the nearest seller.
Merchant Development Senior Lead Tokopedia, Hartawan Lesmana revealed, “Tokopedia’s internal data states that throughout 2020, the F&B category has become one of the most popular categories in Bandung apart from Health, Household, Electronics and Automotive categories.”
Hartawan continued, “Fruits, packaged coffee, chips, beef, spices and cooking ingredients, such as sauces and salad dressings, are some of the most sought after staple foods by people in Bandung during 2020.”
“Seeing this high enthusiasm from Indonesians, we were motivated to launch TokoMart. We are also collaborating with various strategic partners, in this case businesses in Indonesia – from Hypermart, LotteMart Indonesia, Sayurbox to a number of local MSMEs from various industries – to provide more than 200 thousand product choices on Tokomart’s page,” added Hartawan.
On the other hand, the presence of TokoMart can help businesses in Bandung reach customers more precisely since the geo-tagging innovation prioritizes the closest seller from the buyer’s domicile. Thus, making it easier for every seller to maximize sales.
In its first phase, this geo-tagging innovation can be experienced by sellers from Bandung and Greater Jakarta regions who have joined Tokomart. Tokopedia will continue to add other areas so that all Indonesians can immediately enjoy this convenience.
Apart from being able to get cheaper shipping rates, people can enjoy other added values every day to make shopping more economical. For example, flash sales, cashback and discounts of up to 50%. There is also free shipping for various types of shipments. For other information, the public can search for or access TokoMart via the search field on Tokopedia.
“Going forward, Tokopedia will continue to be committed to #AlwaysAvailableAlwaysPossible in collaborating with strategic partners to provide a more complete, easy and economical shopping experience for the community. This joint effort can accelerate the adoption of digital platforms for as many businesses as possible, while encouraging national economy recovery,” Hartawan concluded.
Tokopedia, as an Indonesian technology company, has a mission to democratize commerce through technology. Tokopedia’s vision is to build a Super Ecosystem where anyone can start and discover anything. To this day, Tokopedia has empowered millions of merchants and users across the marketplace and digital goods, financial technology and payment, logistics and fulfillment, including Mitra Tokopedia.
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