Menyusun Strategi Pemasaran bagi Manajer Penjualan dan Pemasaran

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Tentang Kelas
Tingkat Materi
Dasar

Total Durasi Kelas
15 jam

Detail Lokasi
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Tentang Kelas/Deskripsi
Dalam pelatihan ini, Anda akan berlatih menyusun strategi pemasaran dengan mempelajari konsep pemasaran strategis, analisis situasi pasar, teknik STP (segmentation, targeting, positioning), serta penyusunan strategi produk, harga, promosi dan distribusi yang terintegrasi. Miliki keterampilan merancang strategi pemasaran yang komprehensif untuk memenangkan persaingan di industri penjualan dan pemasaran.

Deskripsi Metode Pembelajaran
Metode ajar yang digunakan adalah ceramah interaktif, roleplay, dan bahan bacaan dengan penugasan praktek

Metode Evaluasi
Pre Test
Post Test
Skill Test

Tujuan Pembelajaran
Tujuan Umum
Peserta pelatihan mampu menunjukkan minimal 80% kemampuan dalam menyusun strategi pemasaran pada saat Unjuk Keterampilan.

Tujuan Khusus
1. Menerapkan konsep dasar dalam pemasaran strategis
2. Menganalisis situasi pasar dari lingkungan pemasaran, pelanggan, persaingan, dan potensi pasar
3. Menyusun pelayanan yang khas berdasarkan merek organisasi (Branded Service)
4. Membuat strategi dan penentuan harga untuk sebuah produk
5. Merancang strategi promosi dan distribusi untuk produk yang akan dipasarkan

Kurikulum dan Kompetensi
Kurikulum
Pertemuan 1
08.00 - 11.00 WIB (90 menit - Pemasaran Strategis)
1. Peserta pelatihan mampu menerapkan konsep dasar dalam pemasaran strategis

Pertemuan 2
08.00 - 11.00 WIB (90 menit - Analisis Situasi Pasar)
1. Peserta pelatihan mampu menganalisis situasi pasar dari lingkungan pemasaran, pelanggan, pesaingan, dan potensi pasar

Pertemuan 3
08.00 - 11.00 WIB (90 menit - Segmentasi pasar, pemilihan target pasar, dan penentuan posisi merek)
1. Peserta pelatihan mampu menyusun pelayanan yang khas berdasarkan merek organisasi (Branded Service)

Pertemuan 4
08.00 - 11.00 WIB (90 menit - Strategi Produk dan Harga)
1. Peserta pelatihan mampu membuat strategi dan penentuan harga untuk sebuah produk

Pertemuan 5
08.00 - 11.00 WIB (90 menit - Strategi Promosi dan Distribusi)
1. Peserta pelatihan mampu merancang strategi promosi dan distribusi untuk pengenalan produk yang akan dipasarkan

Aspek Kompetensi
Pengetahuan (Kognisi)
1. Perilaku Konsumen
2. Konsep STP (Segmentation, Targeting, Positioning)
3. Strategi Bauran Pemasaran
4. Metode Riset dan Analisis Data Pemasaran
Sikap Kerja (Afeksi)
1. Kreatif dalam menciptakan strategi bisnis
2. Inovatif menggali ide/gagasan promosi
3. Kecermatan dalam mencari informasi produk
4. Kreatif dalam mencari peluang penjualan
5. Teliti dan detail dalam membuat analisis dan rencana strategi penjualan
Keterampilan (Psikomotor)
1. Menerapkan konsep dasar dalam pemasaran strategis
2. Menganalisis situasi pasar dari lingkungan pemasaran, pelanggan, pesaingan, dan potensi pasar
3. Menyusun pelayanan yang khas berdasarkan merek organisasi (Branded Service)
4. Membuat strategi dan penentuan harga untuk sebuah produk
5. Merancang strategi promosi dan distribusi untuk produk yang akan dipasarkan

Fasilitas
1. Ujian & Evaluasi
2. Sertifikat Digital

Jenis Sertifikat
1. Sertifikat Penyelesaian Pelatihan

Instruktur
A. Meike Rachel Wangke
Pengalaman Bekerja
1. Marketing Director - Aoqi Group Pty Ltd - Februari 2023 s.d Sekarang
- Doing feasibility study, investigation and market research intelligent
- Interacting and handling media and circulation of articles/news release to be broadcasted to Social Media or to all WA customers: printing, radio, TV, and online to produce news release, talk show,and media broadcast.
- Directing Communication and Promotion/Marketing team, Sales and Bank Loan Team.
- Preparing legal documentation to notary and BPN as required by bank for bank loan needs.
- Searching and communicating with landlords and investor for project.
- Directing media relation and agent relation as well as the third party like vendors for sponsorship joint or promo joint.
- Making budget and analysis for the effectiveness.
- Being a spoke person in terms of webinar or zoom interaction and offline event.
- Reviewing team performance.

2. English Lecturer - Sekolah Tinggi Manajemen Pariwisata dan Logistik Lemondial - Januari 2017 s.d Sekarang
- Teach English Correspondence, English for Secretary, and Grammar
- Design the module and presentation
- Mark the points for college students

3. Bussiness Management Lecturer – Unisadhuguna International Collage – Januari 2016 s.d Sekarang
- Teach pre-university students on business management before continuing to their degree in overseas
- Design the module and presentation
- Make moderation class
- Design the exams
- Mark the points for pre-university students
- Create Internship program

4. English Language Teacher - English First, IEC (Intensive English Course), LPIA, Jakarta College, and LM Patra - Januari 2001 s.d Sekarang
- Teach General English and Business English for kids to adults

5. Head of Corporate and Agent Relations - PT Agung Podomoro Land - Januari 2021 s.d Januari 2023
- Cooperating and making communication strategies to get MOU sign with cooperate collectively.
- Co-operating/collaborating with bank partnership to create events like: talk show, gathering, etc for their VIP, priority customers.
- Cooperating/collaborating with Communities : like Harley, Mercy, Pajero,Fortuner, etc in order to support sales team.
- Searching and communicating with investors.
- Managing contents for videos, images, news release and texts to be broadcasted to agent and corporates.
- Being a spoke person in Webinar or Zoom Interaction.
- Liaise with vendor and third party like media and talent management.
- Making budget and event calendar.
- Reviewing team performance.

6. Marketing Director - Jumway group - Februari 2017 s.d Desember 2020
- Doing feasibility study, investigation and market research intelligent.
- Interacting and handling media and circulation of articles/news release to be broadcasted to Social Media or to all WA customers: printing, radio, TV, and online to produce news release, talk show,and media broadcast.
- Directing Communication and Promotion/Marketing team, Sales and Bank Loan Team.
- Preparing legal documentation to notary and BPN as required by bank for bank loan needs.
- Searching and communicating with landlords and investor for project.
- Directing media relation and agent relation as well as the third party like vendors for sponsorship joint or promo joint.
- Making budget and analysis for the effectiveness.
- Being a spoke person in terms of webinar or zoom interaction and offline event.
- Reviewing team performance.

7. Business Management Lecturer - Raffless Design Institute of Higher Education – Januari 2016 s.d Maret 2019
- Teach Business English Lecture
- Doing moderation class
- Market Research
- Assign internship class
- Mark up point to college students

8. Senior Sales Manager - PT Jababeka Tbk - Januari 2015 s.d Januari 2017
- Responsible in making online and offline marketing strategies:
- Creating and updating interesting contents to be uploaded on Social Media.
- Creating news release to media.
- Creating events to support sales activities like exhibition, open
- table, booth, etc.
- Making marketing analysis.
- Creating promotion collateral like: brochure, booklet, billboard, banner, etc.
- Creating promotion programs.
- Searching and finding investors.
- Joint sponsorship or partnership with the third party
- Liase with vendors.
- Defining the design lay out/contents and do copy writing on the promotion collateral.
- Making event analysis.
- Making promotion budget.
- Ensuring sales team can get revenue from events or promo joints.
- Lead sales team to achieve target.
- Set up sales target to sales team.

9. Marketing Communications Manager - PT. Best Denki Indonesia - Januari 2010 s.d Desember 2014
- Creating events to support sales activities like exhibition, open table,
- Maintaining website and the contents.
- Making marketing analysis.
- Creating news release to media.
- Creating promotion collateral like brochure, booklet, billboard.
- Creating promotion program.
- Joint sponsorship with the third party.
- Liase with vendors.
- Making event analysis.
- Being a spoke person in events.
- Defining the design lay out/contents and do copy writing on promotion collateral.
- Making budget .
- Reviewing team.

Pengalaman Mengajar
1. Business Management & Marketing - Unisadhuguna Ineternational College – Offline – 15pax – 2016
2. Business Management & Marketing - Raffless Design Institute of Higher Education – Offline – 15pax – 2016
3. Business English - Maybank, BII Bank, Indochine Bar &B Resto, BRI finance, Management of Grand Cempaka Hotel, PT Trustel Capital, Bank Mayora – Bauran – 15pax – 2017
4. English and Business - Sekolah Tinggi Manajemen Pariwisata dan Logistik Lemondial (Program Study Sekretaris dan Pariwisata) – Bauran – 30pax – 2017
5. General English and English for Kids - EF (English First), IEC (Intensive English Course), Jakarta College, LM Patra, LPIA – Offline – 10 s.d 15pax – 200 s.d 2005

B. Arief
Pengalaman Bekerja
1. General Manager - CV. Distribusi Aksesoris Indonesia - September 2019 s.d Sekarang
- Memonitoring serta mengontrol semua aktivitas perusahaan, mulai dari penjualan, piutang, aktivitas karyawan & sekaligus berhubungan dengan supplier produk dagangan

2. Area Sales Manager - PT. Fumakilla Nomos - September 2017 s.d September 2019
- Memastikan semua target Distributor tercapai & Payment Distributor dibayar sesuai dengan tanggal jatuh tempo pembayaran
- Memastikan semua distributor mendistribusikan produk dengan baik dan benar sesuai dengan wilayah kerja yang sudah diberika

3. Sales Manager - PT. Fastrata Buana – Desember 2015 s.d Juni 2017
- Memastikan target perusahaan tercapai
- Memastikan piutang dagang aman & terkendali
- Memastikan distribusi produk tepat sasaran
- Mengontrol semau aktiviatas karyawan & kendaraan operasional berjalan sesuai dengan Sop perusahaan

4. Area Sales Manager - PT. Semestanustra Distrindo - Februari 2013 s.d November 2015
- Memastikan target perusahaan tercapai
- Memastikan piutang dagang aman & terkendali
- Memastikan distribusi barang dagangan tepat sasaran
- Berkoordinasi dengan Principle tentang ke butuhan produk di area & promo yang tepat
- Mengontrol semua aktivitas karyawan & mobil operasional berjalan sesuai dengan sop perusahaan

5. Branch Manager - PT. Cahaya Gemilang Cellular - Oktober 2010 s.d Januari 2013
- Memastikan target penjualan perusahaan & Principle tercapai
- Memastikan area penjualan tergarap secara maksimal
- Memastikan peningkatan revenue setiap BTS setiap bulannya naik
- Mengontrol piutang dagang serta memastikan dalam kondisi aman & terkendali

Pengalaman Mengajar
1. Pelatihan Paralegal - Paralegal Patriam – Bauran – 31pax - 2022

C. Eka Susilawati
Pengalaman Bekerja
1. Senior Executive Education - Esthetics International Group – Oktober 2022 s.d Sekarang
• Melakukan Perencanaan Pelatihan: karena dsini saya bertanggung jawab langsung kepada manager operasional yaitu dalam hal merencanakan program pelatihan, termasuk menentukan tujuan pelatihan, menentukan materi yang akan diajarkan, dan menentukan metode pengajaran yang efektif.
• Koordinasi Pelatihan: bertanggung jawab untuk mengkoordinasikan jadwal pelatihan, tempat pelatihan, dan peserta pelatihan. Ini melibatkan berinteraksi dengan berbagai departemen dan individu untuk memastikan pelatihan berjalan lancar.
• Pembuatan Materi Pelatihan: Melakukan pembuatan materi pelatihan, seperti presentasi, module, dan bahan pembelajaran lainnya. yang pasti akan melibatkan penggunaan perangkat lunak presentasi dan desain grafis.
• Pengelolaan Data Pelatihan: bertanggung jawab untuk mengelola data pelatihan, seperti daftar peserta, hasil evaluasi pelatihan, dan catatan kehadiran. Kemampuan analisis data juga dapat berguna dalam mengevaluasi efektivitas pelatihan.
• Dukungan Administratif: Memberikan dukungan administratif kepada manajer pelatihan, seperti penjadwalan pertemuan, penyusunan laporan, dan komunikasi dengan peserta pelatihan.
• Evaluasi Pelatihan: Mengevaluasi pelatihan untuk menentukan apakah tujuan telah tercapai dan untuk mengidentifikasi area yang memerlukan perbaikan.
• Melakukan monitoring kepada under team.
• Mengikuti Perkembangan Industri: harus tetap up-to-date dengan tren dan praktik terbaru dalam bidang pelatihan dan pengembangan profesional untuk memastikan program pelatihan Anda tetap relevan dan efektif.
• Membangun Hubungan: Membangun hubungan dengan departemen lain dan pemangku kepentingan terkait untuk memastikan pelatihan sesuai dengan kebutuhan organisasi dan individu.
• Kepatuhan Hukum: Bertanggung jawab untuk memastikan bahwa semua pelatihan yang diselenggarakan mematuhi semua peraturan dan persyaratan hukum yang berlaku.

2. Regional Sales Trainer - Etercon Pharma – Oktober 2018 s.d Oktober 2022
• Merencanakan Program Pelatihan: bertanggung jawab untuk merancang dan merencanakan program pelatihan yang sesuai dengan kebutuhan bisnis dan karyawan di wilayah Anda. Ini mungkin meliputi pelatihan tentang produk atau layanan baru, keterampilan penjualan, keterampilan manajemen waktu, dll.
• Pelatihan: menjadi fasilitator pelatihan yang memimpin sesi pelatihan langsung untuk karyawan di berbagai lokasi di wilayah Anda. Anda perlu memastikan bahwa materi disampaikan dengan jelas dan efektif, dan bahwa peserta pelatihan memahami dan dapat mengaplikasikan apa yang mereka pelajari.
• Pengembangan Materi Pelatihan: bertanggung jawab untuk mengembangkan materi pelatihan, seperti presentasi, modul pelatihan, dan sumber daya pendukung lainnya. Ini memerlukan pemahaman mendalam tentang subjek yang diajarkan dan kemampuan komunikasi yang kuat.
• Evaluasi Pelatihan: melakukan evaluasi untuk mengukur efektivitas pelatihan dan mendapatkan umpan balik dari peserta. Ini dapat membantu Anda menyesuaikan program pelatihan di masa depan agar lebih efektif.
• Pengelolaan Program Pelatihan: mengelola seluruh program pelatihan di wilayah Anda, termasuk perencanaan anggaran, penjadwalan sesi pelatihan, dan melacak kemajuan peserta pelatihan.
• Mentoring dan Dukungan: memberikan dukungan individual kepada karyawan dalam bentuk mentoring atau pembimbingan, membantu mereka mengembangkan keterampilan mereka dan mencapai tujuan karier mereka.
• Berkoordinasi dengan Tim Lain: bekerja sama dengan tim manajemen lainnya, seperti tim penjualan, sumber daya manusia, dan departemen lainnya, untuk memastikan bahwa program pelatihan sejalan dengan tujuan bisnis secara keseluruhan.
• Mengikuti Perkembangan Industri: bertanggung jawab atas pengembangan karyawan, Anda perlu tetap up-to-date dengan tren dan perkembangan terbaru dalam industri Anda, serta praktik terbaik dalam pelatihan dan pengembangan.

3. Regional Sales Trainer – PT Antarmitra Sembada – Januari 2021 s.d Desember 2021
• Developing training materials: Creating training modules, presentations, manuals, and other resources tailored to the needs of the sales team in the region.
• Conducting training sessions: Delivering in-person or virtual training sessions to sales representatives, covering topics such as product knowledge, sales techniques, objection handling, negotiation skills, and customer relationship management.
• Assessing training needs: Identifying gaps in knowledge or skills within the sales team and developing training plans to address those needs.
• Providing coaching and feedback: Offering individual coaching sessions to sales representatives to help them improve their performance and providing constructive feedback on their sales activities.
• Monitoring performance: Tracking the progress of sales representatives and evaluating the effectiveness of training programs through performance metrics and feedback mechanisms.
• Staying updated on industry trends: Keeping abreast of developments in the industry, market conditions, and competitor activities to ensure that training content remains relevant and up-to-date.
• Collaborating with stakeholders: Working closely with sales managers, regional directors, and other stakeholders to align training initiatives with overall business goals and objectives.

4. Training and Development Specialist - PT Antarmitra Sembada – Oktober 2018 s.d Oktober 2021
• Training Needs Assessment: Conducting assessments to identify skill gaps and training needs within the organization.
• Training Program Design: Developing training programs and materials tailored to address identified needs. This may include designing curriculum, creating training materials, and selecting appropriate instructional methods.
• Training Delivery: Facilitating training sessions using various methods such as presentations, workshops, e-learning modules, and on-the-job training.
• Evaluation: Assessing the effectiveness of training programs through various evaluation methods, such as surveys, assessments, and performance metrics. They analyze feedback and make adjustments to improve future training initiatives.
• Subject Matter Expertise: Possessing expertise in the subject matter being taught, whether it's technical skills, soft skills, compliance training, or other areas relevant to the organization.
• Communication and Interpersonal Skills: Being able to communicate effectively with diverse audiences, including employees, managers, and stakeholders. They should be able to convey information clearly and engage participants during training sessions.
• Adaptability and Flexibility: Being adaptable to the changing needs of the organization and flexible in adjusting training programs accordingly.
• Technology Proficiency: Utilizing technology for training delivery, such as learning management systems (LMS), virtual classrooms, and multimedia tools.
• Project Management: Managing training projects from inception to completion, including planning, scheduling, budgeting, and coordination of resources.
• Continuous Learning: Staying updated on industry trends, best practices in training and development, and emerging technologies to enhance training programs.

5. CRS Training - Home Credit Indonesia – Okotober 2017 s.d Juli 2018
• Pengembangan Materi Pelatihan: Membuat atau menyusun materi pelatihan yang relevan dan efektif untuk melatih staf koleksi. Ini bisa mencakup panduan, presentasi, studi kasus, dan materi pelatihan lainnya.
• Pengantar Produk dan Kebijakan: Memperkenalkan produk atau layanan perusahaan kepada staf koleksi serta menjelaskan kebijakan dan prosedur yang terkait dengan pengumpulan utang.
• Pelatihan Keterampilan: Memberikan pelatihan tentang keterampilan yang diperlukan untuk melakukan tugas koleksi dengan efektif, seperti keterampilan negosiasi, komunikasi, dan manajemen waktu.
• Simulasi : Mengorganisir simulasi dan peran bermain untuk mempraktikkan keterampilan koleksi dalam situasi kehidupan nyata dan memberikan umpan balik yang konstruktif.
• Pelatihan Teknis: Mengajar staf tentang penggunaan perangkat lunak atau sistem yang digunakan dalam proses koleksi, seperti perangkat lunak manajemen utang atau sistem panggilan otomatis.
• Evaluasi Pelatihan: Melakukan evaluasi terhadap efektivitas pelatihan yang disampaikan, baik itu melalui tes, survei, atau observasi langsung, untuk mengidentifikasi area di mana perbaikan mungkin diperlukan.
• Penyediaan Dukungan: Menyediakan dukungan tambahan kepada staf koleksi setelah pelatihan selesai, seperti sesi konsultasi atau bimbingan individu.
• Pemeliharaan dan Pembaruan Materi Pelatihan: Memastikan materi pelatihan tetap relevan dan up-to-date dengan perubahan dalam kebijakan, prosedur, atau teknologi.
• Koordinasi dengan Tim Manajemen: Berkomunikasi secara teratur dengan manajemen untuk memastikan bahwa pelatihan koleksi sejalan dengan tujuan perusahaan dan strategi bisnis secara keseluruhan.
• Pembinaan: Memberikan bimbingan dan dukungan kepada staf collectin (desk call) untuk membantu mereka meningkatkan kinerja mereka dan mencapai target yang ditetapkan.

6. Marketing Supervisor - Sinergiplasindo Dinamika – Juni 2017 s.d September 2017
• Strategic Planning: Develop & implement marketing strategies to meet organizational objectives.this involves analyzing market trends,identifying target audiences, and setting goals for brand awareness, lead generation&customer acquisition.
• Team Management: Lead&manage a team of marketing professionals, including marketing coordinators, specialists, and analysts.Provide guidance, support&mentorship to ensure team members are aligned with overall marketing goals and objectives.
• Campaign Management: Oversee the planning, execution, and optimization.
• Budget Management: Develop and manage marketing budgets, allocating resources effectively to maximize ROI. Monitor expenses, track performance against budget targets, & adjust spending as needed to optimize marketing efforts.
• Collaboration: Work closely with other departments such as sales, product development, and customer service to align marketing efforts with overall business objectives. Foster collaboration & communication to ensure a cohesive approach to customer engagement & brand messaging.
• Analytics and Reporting: Utilize data analytics tools to track&analyze key marketing metrics such as website traffic, conversion rates, social media engagement, and ROI.
• Market Research: Stay informed about industry trends, competitor activities & customer preferences through market research&analysis.
• Brand Management: Maintain brand consistency&integrity across all marketing communication &channels. Develop brand messaging guidelines and ensure adherence to brand standards in all marketing materials and campaigns.
• Continuous Improvement: Stay updated on emerging marketing technologies, tools,& best practices. Continuously evaluate&optimize marketing strategies and processes to drive efficiency, effectiveness&innovation.
• Build and maintain relationships with internal stakeholders, external vendors&partners. Collaborate effectively with cross-functional teams to achieve shared objectives&drive business growth.

7. Customer Service Officer – Maybank – Februari 2015 s.d Desember 2016
• Respond to customer inquiries via phone, email, or chat in a courteous and timely manner.
• Identify customer needs and provide appropriate solutions or recommendations.
• Resolve customer complaints or issues efficiently and escalate as needed to ensure resolution.
• Process orders, returns, and exchanges accurately and efficiently.
• Maintain accurate records of customer interactions and transactions.
• Collaborate with other departments to address customer concerns and improve overall service delivery.
• Stay up-to-date on product knowledge and company policies to better assist customers.
• Assist with special projects or initiatives as assigned by management.

8. Teller priority - PT Bank Central Asia Tbk – Januari 2012 s.d Januari 2015
• Customer Service: Greeting customers as they enter the bank and assisting them with their banking needs in a friendly and professional manner.
• Cash Handling: Processing deposits, withdrawals, and cashing checks accurately while adhering to bank policies and procedures.
• Transaction Processing: Recording transactions promptly and accurately in the bank's computer system.
• Account Maintenance: Assisting customers with account inquiries, updating account information, and providing account-related services.
• Product Promotion: Informing customers about the bank's products and services, including savings accounts, checking accounts, loans, and investment options.
• Product Promotion: Informing customers about the bank's products and services, including savings accounts, checking accounts, loans, and investment options.
• Balancing: Balancing cash drawers at the beginning and end of each shift to ensure accurate transaction processing.
• Cross-Selling: Identifying opportunities to cross-sell bank products and services based on customer needs and preferences.
• Problem Resolution: Resolving customer inquiries, complaints, and issues promptly and effectively.
• Administrative Tasks: Performing various administrative duties, such as filing paperwork, organizing documents, and maintaining a clean and organized workspace.

9. Beauty Promotor - PT Mandom Indonesia TBK – Januari 2011 s.d Desember 2012
• Product Knowledge: You need to have a deep understanding of the products you're promoting, including their features, benefits, and how they compare to competitors.
• Customer Engagement: Engaging with customers to understand their needs and preferences, and then recommending products or services that would suit them best.
• Demonstrations: Demonstrating how to use products effectively, either through live demonstrations, tutorials, or providing samples for customers to try.
• Sales: Driving sales by actively promoting products, upselling or cross-selling where appropriate, and meeting sales targets set by the company.
• Brand Representation: Representing the brand in a positive light, adhering to brand values and guidelines, and ensuring a positive customer experience.
• Product Merchandising: Ensuring products are displayed attractively, well-stocked, and easily accessible to customers.
• Training and Education: Keeping up-to-date with new products and industry trends, and possibly providing training to store staff or customers.
• Event Support: Assisting with promotional events, product launches, or other marketing initiatives.
• Feedback: Gathering feedback from customers and reporting it back to the company, including insights on customer preferences, product performance, and competitor activity.
• Feedback: Gathering feedback from customers and reporting it back to the company, including insights on customer preferences, product performance, and competitor activity.

10. Beauty Advisor - PT Mandom Indonesia TBK – April 2010 s.d Desember 2011
• Product Knowledge: You need to have in-depth knowledge about the cosmetics and skincare products you're selling. This includes knowing about ingredients, formulations, and their effects on different skin types.
• Product Knowledge: You need to have in-depth knowledge about the cosmetics and skincare products you're selling. This includes knowing about ingredients, formulations, and their effects on different skin types.
• Demonstrations: Demonstrating how to use products effectively is crucial. This might involve applying makeup, demonstrating skincare routines, or giving mini-makeovers to customers.
• Sales: You'll be responsible for driving sales by recommending products and upselling complementary items. Building rapport with customers and providing excellent service can lead to increased sales and repeat business.
• Education: Keeping up-to-date with the latest beauty trends, techniques, and product launches is essential. You'll need to continuously educate yourself to provide accurate and relevant information to customers.
• Problem-solving: Some customers may have specific skincare concerns or issues with product compatibility. Your role involves troubleshooting these problems and offering suitable solutions.
• Visual Merchandising: Ensuring that the beauty section of the store is well-presented and products are neatly organized can enhance the shopping experience for customers.
• Maintaining Cleanliness: Keeping your workspace clean and hygienic is crucial
• Building Relationships: Developing strong relationships with customers can lead to loyalty and positive word-of-mouth referrals. Listening attentively, offering personalized recommendations, and following up with customers are ways to foster these relationships.
• Training: Depending on your position and the company you work for, you may also be involved in training new beauty advisors or assisting with product training sessions.

11. Beauty Advisor - PT L'OREAL Indonesia – September 2009 s.d April 2010
• Product Knowledge: You need to have in-depth knowledge about the cosmetics and skincare products you're selling. This includes knowing about ingredients, formulations, and their effects on different skin types.
• Customer Consultation: You'll interact with customers to understand their needs, preferences, and any skin concerns they may have. Based on this information, you'll recommend suitable products and routines.
• Demonstrations: Demonstrating how to use products effectively is crucial. This might involve applying makeup, demonstrating skincare routines, or giving mini-makeovers to customers.
• Sales: You'll be responsible for driving sales by recommending products and upselling complementary items. Building rapport with customers and providing excellent service can lead to increased sales and repeat business.
• Education: Keeping up-to-date with the latest beauty trends, techniques, and product launches is essential. You'll need to continuously educate yourself to provide accurate and relevant information to customers.
• Problem-solving: Some customers may have specific skincare concerns or issues with product compatibility. Your role involves troubleshooting these problems and offering suitable solutions.
• Visual Merchandising: Ensuring that the beauty section of the store is well-presented and products are neatly organized can enhance the shopping experience for customers.
• Maintaining Cleanliness: Keeping your workspace clean and hygienic is crucial.
• Building Relationships: Developing strong relationships with customers can lead to loyalty and positive word-of-mouth referrals. Listening attentively, offering personalized recommendations, and following up with customers are ways to foster these relationships.
• Training: Depending on your position and the company you work for, you may also be involved in training new beauty advisors or assisting with product training sessions.

Pengalaman Mengajar
1. Pemuda dan Drugs with YCAB – YCAB – Bauran - 200pax – 2004
2. How To Start with FM World Indonesia - FM World Indonesia – Bauran - 100pax – 2014
3. Karir atau Ibu Rumah Tangga with MM Community - MM Community – Bauran - 300pax – 2018
4. Launching Produk terbaru - PT Novell Pharmaceutical – Bauran - 100pax – 2020

Syarat dan Cara Mengikuti Pelatihan

Syarat
- Usia 18 s.d 64 Tahun dengan tingkat pendidikan minimal SMA/SMK/Setara
- HP/PC/Laptop dengan aplikasi Zoom untuk mengakses LMS STUDiLMU, Web Camera, Microphone, dan Alat tulis untuk mencatat.
- Bersedia mengikuti dan menghadiri seluruh rangkaian pelatihan dari awal hingga akhir
- sedang/ingin menjadi manajer penjualan dan pemasaran
Cara Mengikuti Pelatihan
Langkah Redeem Kode Voucher
A. AKSES VIA WEBSITE LMS STUDiLMU
1. Silakan akses tautan LMS yang diberikan.

2. Pilih “TUKAR VOUCHER” untuk penukaran voucher pertama kali. Kemudian masukkan data-data yang diperlukan dengan lengkap.

3. Masukkan kode voucher dummy dan kode redeem yang tersedia. Silakan salin tempel/copy paste ke dalam kolom yang tersedia serta isikan data-data yang diperlukan dengan lengkap kemudian klik “KIRIM PENDAFTARAN”

4. Anda sudah akan bisa melihat pelatihan pada kolom “KURSUS TERSEDIA”. Untuk memulainya, Anda silakan klik di judul pelatihan tersebut lalu klik di “KONTEN” untuk memulai satu persatu babnya secara berurutan.

5. Apabila pelatihan telah diikuti dan diselesaikan serta berhasil mengumpulkan tugas unjuk keterampilan, sertifikat akan didapatkan di halaman LMS setelah mendapatkan nilai unjuk keterampilan. Sertifikat yang didapatkan juga dapat diakses melalui menu “Sertifikat Saya”


B. AKSES VIA APLIKASI LMS STUDiLMU
1. Silakan download dan buka aplikasi STUDiLMU yang tersedia di Google Play Store atau dengan mengakses url https://bit.ly/STUDiLMU-Android

2. pilih “PRAKERJA” lalu PILIH “TUKAR VOUCHER” untuk penukaran voucher pertama kali. Masukkan kode voucher dummy dan kode redeem yang tersedia. Silakan salin tempel/copy paste ke dalam kolom yang tersedia serta isikan data-data yang diperlukan dengan lengkap kemudian klik “KIRIM PENDAFTARAN”

3. Anda sudah akan bisa melihat pelatihan pada kolom “KURSUS TERSEDIA”. Untuk memulainya, Anda silakan klik di judul pelatihan tersebut lalu klik di “KONTEN” untuk memulai satu persatu babnya secara berurutan.

4. Apabila pelatihan telah diikuti dan diselesaikan serta berhasil mengumpulkan tugas unjuk keterampilan, sertifikat akan didapatkan di halaman LMS setelah mendapatkan nilai unjuk keterampilan. Sertifikat yang didapatkan juga dapat diakses melalui menu “Sertifikat Saya”