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Integrated Advertising Promotion and Marketing Communications

Jadilah Yang Pertama Mengulas Produk Ini102x Dilihat

Harga

Rp777.000

Jumlah

Stok hampir habis! Tersisa <5

Min. pembelian 1 pcs. 

Tulis catatan untuk penjual

Contoh: Warna Putih, Size M

Info Produk

Berat

1000gr

Kondisi

Baru

Asuransi

Opsional

Etalase

IMPORT ECONOMY

Ongkos Kirim

Ke

 

Jakarta Barat, Cengkareng

Kecamatan

Kode Pos

Dari Kota Surakarta, Solo

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Deskripsi Integrated Advertising Promotion and Marketing Communications

Integrated Advertising Promotion and Marketing Communications 8th Edition

By (author) Donald E. Baack , By (author) Kenneth E. Clow


Product details
• Format Paperback | 512 pages
• Dimensions 216 x 276 x 16mm | 1,016g
• Publication date 11 Sep 2017
• Publisher Pearson Education Limited
• Publication City/Country Harlow, United Kingdom
• Edition statement 8th edition
• ISBN10 1292222697
• ISBN13 9781292222691
Integrated advertising and marketing communications taught through real-life application

Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps students understand how communications are produced and transmitted. This text covers advertising and

Part I: The IMC Foundation
1. Integrated Marketing Communications
2. Brand Management
3. Buyer Behaviors
4. The IMC Planning Process
Part II: IMC Advertising Tools
5. Advertising Campaign Management
6. Advertising Design
7. Traditional Media Channels
Part III: Digital and Alternative Marketing
8. Digital Marketing
9. Social Media 10. Alternative Marketing
Part IV: IMC Promotional Tools
11. Database and Direct Response Marketing and Personal Selling
12. Sales Promotions
13. Public Relations and Sponsorship Programs
Part V: IMC Ethics, Regulation, and Evaluation
14. Relations and Ethical Concerns
15. Evaluating an Integrated Marketing Program

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Integrated Advertising Promotion and Marketing Communications

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Integrated Advertising Promotion and Marketing Communications

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Rp777.000

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