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  5. Marketing Real People Real Choices 9th Edition

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Marketing Real People Real Choices 9th Edition

Jadilah Yang Pertama Mengulas Produk Ini43x Dilihat

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Rp837.000

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1400gr

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Jakarta Barat, Cengkareng

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Dari Kota Surakarta, Solo

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Deskripsi Marketing Real People Real Choices 9th Edition

Marketing Real People Real Choices 9th Edition

By (author) Michael R. Solomon , By (author) Greg W. Marshall , By (author) Elnora W. Stuart
Product details
• Format Paperback | 600 pages
• Dimensions 216 x 279 x 19mm | 1,380g
• Publication date 29 Sep 2017
• Publisher Pearson Education Limited
• Publication City/Country Harlow, United Kingdom
• Language English
• Edition statement 9th edition
• ISBN10 1292221089
• ISBN13 9781292221083
For undergraduate Principles of Marketing courses.


Real people making real choices

Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. The 9th Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and asse...show more

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Marketing Real People Real Choices 9th Edition

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Marketing Real People Real Choices 9th Edition

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Rp837.000

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