Our company was founded in 2009 by William Tanuwijaya and Leontinus Alpha Edison who saw disparity in opportunities across Indonesia. Merchants in small towns have to move to urban areas to expand market reach, while consumers across Indonesia have limited access to goods or have to pay more for the same goods just because of where they live. These disparities led to unnecessary urbanization. Our founders decided to build a platform where everyone can start and discover anything, and democratize commerce through technology. Since our founding in 2009, Tokopedia has been a force that pioneers digital transformation in the country.