Orgo whitening cat shampoo is made just for the white-furred pets, because whether you #39;re washing your pet in your laundry, it #39;s important to separate your whites. oatmeal and lavender gently cleanses the skin and lifts out the dirt and residue that make coats look a little less bright and a little more yellow. this bleach-free shampoo brings out the shine the healthy way without harmful ingredients! easy to work up a lavish lather. just as easy to rinse, it cleanses thoroughly, leaving your cats companion #39;s coat soft and sparkling clean! Key Benefits : - Gentle cleanser helps remove dirt, build up and residue that makes white coats look dingy - Brighten white coats and creates a radiant glow - Intensifies highlights without adding color which amplifies their shine - Cleans and moisturizes the coat of your coat white leaving his fur silky and smooth - The bright, tropical scent will keep him smelling fresh for up to 2 weeks Instruction : Simply massage this shampoo into your cat #39;s coat, working up a thick lather, then rinse and towel dry. use as often as needed to keep your cat smelling wag-nificent!