Asics Gel-Nyc X "Imabari Fujitaka Pack"

Japanese legacy brands ASICS and FUJITAKA TOWEL, have collaborated on a special collection of sneakers that focuses on the reuse of surplus materials.

Fujitaka is a luxury towel manufacturer based in Imabari, a city on Japan’s Shikoku island. Both Japanese institutions bring an eco-friendly approach to the retro-futurist GEL-NYC, using leftover thread to craft the pair’s shoelaces, embroidery details, and other accents.

The hybrid design is covered in mostly muted, but compelling “French Blue” and “Grand Shark” tones, allowing for the towel surplus components to revel int he spotlight. GEL cushioning underfoot also takes on a dark makeup, but accompanying foam, rubber, and stability structures deviate in shades of off white.