[NEW LAUNCH] ESQA Cool Edge Lip Blur - Serve

COOL EDGE LIP BLUR
Your lips called. They want this liner. Lip liner is having a moment. Again. But this time, it’s not about harsh lines or overly sculpted lips — it’s aboutsoft definition, blurred edges, and that clean, effortless look that’s all over your feed.Meet Cool Edge Lip Blur — the upgraded lip liner made for today’s it-girls. Smooth, creamy, and shaped witha rounded tip for easy outlining, overlining, or filling in. The built-in smudger lets you blur like a pro — nobrush, no fingers, no mess.The dome-shaped tip makes it super easy to overline (if you're into that) or color in completely (if you'rereally into that). And thanks to the peptide-packed formula, it doesn’t just sit pretty — it hydrates, smooths,and gives your lips a little extra plump without that tingly nonsense.From cool muted pinks to warm rich browns — there’s a color for every vibe. Wear them solo for that softblurred look, or pair with your favorite gloss, tint, or matte. These liners play well with everything already inyour makeup bag.

Dome-shape Tip : Use the thick rounded tip to trace your lip line,then glide inward to fill. The shape gives youcontrol for a smooth, even finish every time.
Flexi-Silicone Smudger : A soft, flexible tip that blurs and cleans up edges for a polished, precise application. No brushes, no fingers, no fuss.

SHADE GUIDE
Serve : Cool - Nude Pink
Fade : Warm - Nude Beige
Drift : Neutral - Rosy Beige
Trace : Cool - Muted Pink
Slate : Neutral - Mauvy Brown
Mood : Warm - Rich Brown

LONGWEARING
Fade-resistant formula that isweightless & long-lasting color thatwon’t fade, crack, or disappear.
SMUDGEPROOF &TRANSFERPROOF
Blurred pout with defined edgesthat resists transfer & won’tbudge.
SMOOTH GLIDE &BLEND
Creamy formula with a thick dome-shaped tip and built-in smudger forseamless application & blend.

How To Use
1. LINE : Trace your natural lip line to shape and define.
2. FILL : Glide inwards to fill the inner lips
3. SMUDG : EUse the built-in silicone tip to soften edges and cleanup lines
Layer It Your WayOnce you've lined, smudged, and blurred — it's timeto layer and play.Pair Cool Edge Lip Blur with your favorite ESQA lipsand cheeks products for custom looks that suit yourmood.