Strategi Konten Media Sosial dengan Influencer

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Tentang Kelas
Tingkat Materi
Pemula

Total Durasi Kelas
18 jam

Tentang Kelas/Deskripsi
KOL (Key Opinion Leader) Specialist memiliki peran yang sangat dalam konteks pemasaran, bisnis, dan hubungan masyarakat. KOL Specialist harus mampu untuk mengidentifikasi individu atau entitas yang memiliki pengaruh dan otoritas dalam industri atau niche tertentu, mengukur dampak kampanye yang melibatkan KOL, hingga membantu merek atau bisnis untuk memilih KOL yang cocok untuk menyampaikan pesan yang dapat mempengaruhi keputusan pembelian konsumen.
Melalui kursus Strategi Konten Media Sosial dengan KOL yang berbasis kompetensi Indonesia Critical’s Occupation List - 2619 dengan mengacu pada okupasi Professionals in Business Management, kamu akan belajar mengenai Memahami Esensi KOL dalam Ekosistem Pemasaran Digital, Meneliti, Mengidentifikasi dan Menjangkau KOL melalui Media Sosial, Strategi Konten dan Briefing KOL, Mengenal Database KOL hingga Negosiasi dan Etika dalam Kerjasama KOL. Setelah menyelesaikan kursus ini harapannya kamu dapat mengaplikasikan esensi KOL dalam strategi pemasaran digital perusahaan melalui unjuk keterampilan dengan memenuhi nilai minimal 80%.

Deskripsi Metode Pembelajaran
Webinar dengan metode pembelajaran ceramah (lecturing), peragaan (demonstration) dan studi kasus (study case)

Metode Evaluasi
- Quiz minimal nilai 80% pada setiap sesi
- Post test dengan minimal nilai 60
- Unjuk Keterampilan pada akhir pelatihan

Tujuan Pembelajaran
Tujuan Umum
Peserta mampu mengaplikasikan esensi KOL dalam strategi pemasaran digital perusahaan melalui unjuk keterampilan dengan memenuhi nilai minimal 80%

Tujuan Khusus
1. Mengimplementasikan pentingnya KOL
2. Mengidentifikasi KOL melalui media sosial
3. Melakukan strategi konten dan pengarahan kepada KOL
4. Melakukan pengelolaan database KOL
5. Mengimplementasikan prinsip negosiasi dalam kolaborasi dengan KOL

Kurikulum dan Kompetensi
Kurikulum
Pertemuan 1
19.00 - 22.00 WIB (180 menit - Memahami Esensi KOL dalam Ekosistem Pemasaran Digital)
1. Mengimplementasikan pentingnya KOL
Pertemuan 2
19.00 - 22.00 WIB (180 menit - Meneliti, Mengidentifikasi dan Menjangkau KOL melalui Media Sosial)
1. Mengidentifikasi KOL melalui media sosial
Pertemuan 3
19.00 - 22.00 WIB (180 menit - Strategi Konten dan Briefing KOL)
1. Melakukan strategi konten dan pengarahan kepada KOL
Pertemuan 4
19.00 - 22.00 WIB (180 menit - Mengenal Database KOL)
1. Melakukan pengelolaan database KOL
Pertemuan 5
19.00 - 22.00 WIB (180 menit - Negosiasi dan Etika dalam Kerjasama KOL)
1. Mengimplementasikan prinsip negosiasi dalam kolaborasi dengan KOL

Aspek Kompetensi
Pengetahuan (Kognisi)
1. Pentingnya KOL
2. Ekosistem pemasaran digital
3. Identifikasi KOL
Sikap Kerja (Afeksi)
1. Cermat dalam bernegosiasi dengan KOL
2. Teliti dalam pengelolaan database KOL
Keterampilan (Psikomotor)
1. Melakukan strategi pemasaran digital dengan KOL
2. Melakukan pengukuran kinerja kampanye dengan KOL

Fasilitas
1. Ujian & Evaluasi
2. Sertifikat Digital

Jenis Sertifikat
1. Sertifikat Penyelesaian Pelatihan

Instruktur
Ghaziana Zhafarini
Pengalaman Bekerja
Arkademi
Freelance Trainer
- Developing training material
- Delivering the material professional
- Conducting training evaluation

Bobobox
Social Media Lead
Mar 2022 - Present · 1 yr 10 mos
- Manage and optimize social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and emerging platforms
- Research and identify key individuals, influencers, and thought leaders in relevant industries or communities
- Develop and negotiate partnerships and collaborations with KOLs to promote the brand or product

Social Media Strategist
Mar 2021 - Mar 2022 · 1 yr 1 mo
- Stay informed about industry trends, emerging KOLs, and changes in influencer marketing
- Foster a positive and supportive relationship between KOLs and the brand
- Assist in the planning and execution of social media campaigns and promotions

Mutter Life Indonesia
Social Media Marketing Strategist
Jul 2019 - Mar 2022 · 2 yrs 9 mos
Actively in analyzing and evaluating promotional opportunities for Mutter and maintaining relationship with potential partners such as potential marketplace and parenting media channels, resulting in over 3.000 leads in 6 months and over hundred thousands social media impressions, making the brand as part of The Top 10 product recommendations for digital breastpump brand in Indonesia (source: The Asian Parents ID).

Also leading the creation compelling idea storylines and creative contents to increase the brand awareness with the campaign #PumpingGakBikinSakit.

Tukang Daging ID
Social Media Marketing Strategist
May 2020 - May 2021 · 1 yr 1 mo
Actively creating social strategy for mobile apps start-up called Tukang Daging ID (local meat product delivery service for the Bandung area) and making digital outreach foundations to reach targeted audience by taking advantage of the pandemic conditions. Resulting in more than 100 transactions/day in the month of Ramadan.

Peter & Co Digital Marketing Agency
Digital Marketing Strategist
Apr 2019 - Mar 2021 · 2 yrs
Responsible for building upon current client strategies within the digital arena to exceed objective, monitoring competitor social media activity and supporting all aspect of the planning and management of campaign through a range of online channels, and pitching the digital strategy proposals to business owners.

Working in digital marketing field, develop my technical skill in digital marketing, marketing communication strategy, social media management and placement ads (social media ads, google ads, SEM, SEO). I do collaboration with many brand with a different business background, such as property, F&B, financial service, textile, B2B, paper converting, bedding, fashion, etc.

Content Creative Strategist
Jan 2019 - Apr 2019 · 4 mos
Bandung Area, West Java, IndonesiaBandung Area, West Java, Indonesia
Responsible for the effective day to day developing creative and unique content for social media marketing, including keyword research, advertorial article, and website copywrite.

I have handled many clients from various fields, such as bedding, F&B, fashion, B2B, etc.

Accurate Survey Research by CV Softindo Computech
Junior Research Analyst
Nov 2018 - Jan 2019 · 3 mos
- Responsible for helping clients by developing their media strategies, explaining their profile to the public, working with suppliers for paid media services, and writing reports.
- Ensure the accuracy and completeness of collected data
- Assist in conducting market research to understand industry trends, competitor activities, and customer behavior

PT Marguna Tarulata
Sales Intern
Jul 2017
- Presented a new product from the company during the Eid holiday event to consumers for one month
- Assist in identifying and researching potential clients through online platforms and databases
- Conduct market research to understand industry trends, competitor activities, and potential opportunities

PT Madusari Nusaperdana
Sales Intern
Jul 2015
- Presented the product from the company and did freelance job in editing brochure, flyer, company calendar, etc., in a promotional event to consumers for one month
- Acquire knowledge of sales techniques, product/service offerings, and value propositions
- Generate and present reports on sales activities, performance, and achievements

Yogya Group
Marketing Intern
Jul 2013 - Aug 2013
- Required to work quickly and responsively because of high consumer demand
- Recorded the product that came out and gained experience as a brand presenter, saleswoman, and cashier
- Support social media initiatives by creating posts, scheduling content, and engaging with the online community

Memiliki komputer atau laptop serta minimal pendidikan SD