What it is:A high-intensity matte lipstick that glides on bold colour with 10-hour wear. . What it does:Play with a high-intensity matte sensation. In just one swipe it glides on bold colour that lasts for 10 hours and sets to a smooth, matte finish. Power Pigment Complex is a dynamic blend of pure pigments and colour-locking ingredients that saturates lips with dense colour and glides on effortlessly and wears comfortably all day. A line-up of 15 transfer-resistant shades let you choose every power move. High intensity. Zero weight. All-out comfort.