Atur jumlah dan catatan
Stok Total: Sisa 2
Subtotal
Rp323.500
Strategic Storytelling - Unlocking the Potential of Content Marketing and Brand Journalism
Rp323.500
- Kondisi: Baru
- Min. Pemesanan: 1 Buah
- Etalase: Buku Hobi - Ketrampilan
Strategic Storytelling: Unlocking the Potential of Content Marketing and Brand Journalism
Author: Yayan Sopyan
Publisher : Kutahu (2023)
Language : English
Paperback : iv + 416 pages
In a world saturated with information and competing brands, the ability to craft compelling stories is more critical than ever for businesses and marketers. "Strategic Storytelling: Unlocking the Potential of Content Marketing and Brand Journalism" is a comprehensive guide that explores the art of storytelling as a powerful tool to elevate your brand and captivate your audience.
In this thought-provoking book, Yayan Sopyan, a journalist and storyteller, takes you on a transformative journey through the realm of strategic storytelling. Drawing on real-world examples and cutting-edge marketing strategies, Yayan reveals the secrets to crafting narratives that resonate with your audience and drive meaningful engagement.
Uncover the Science and Psychology Behind Storytelling: Learn how to tap into the psychology of storytelling to create narratives that evoke emotions, build connections, and inspire action. Yayan delves into the science behind why certain stories leave a lasting impact on our minds and how you can leverage this knowledge to tell stories that drive brand loyalty and advocacy.
Harness the Power of Content Marketing: Explore how storytelling can be seamlessly integrated into your content marketing strategy. Whether it's through blog posts, videos, or social media campaigns, Yayan demonstrates how storytelling can transform your content into memorable and shareable experiences that enhance brand awareness and attract new customers.
Leverage Brand Journalism for Credibility and Trust: Unveil the world of brand journalism and understand how it enhances your brand's credibility and trustworthiness. By staying true to your brand's values and purpose, you can effectively engage with your audience through transparent and authentic storytelling.
Author: Yayan Sopyan
Publisher : Kutahu (2023)
Language : English
Paperback : iv + 416 pages
In a world saturated with information and competing brands, the ability to craft compelling stories is more critical than ever for businesses and marketers. "Strategic Storytelling: Unlocking the Potential of Content Marketing and Brand Journalism" is a comprehensive guide that explores the art of storytelling as a powerful tool to elevate your brand and captivate your audience.
In this thought-provoking book, Yayan Sopyan, a journalist and storyteller, takes you on a transformative journey through the realm of strategic storytelling. Drawing on real-world examples and cutting-edge marketing strategies, Yayan reveals the secrets to crafting narratives that resonate with your audience and drive meaningful engagement.
Uncover the Science and Psychology Behind Storytelling: Learn how to tap into the psychology of storytelling to create narratives that evoke emotions, build connections, and inspire action. Yayan delves into the science behind why certain stories leave a lasting impact on our minds and how you can leverage this knowledge to tell stories that drive brand loyalty and advocacy.
Harness the Power of Content Marketing: Explore how storytelling can be seamlessly integrated into your content marketing strategy. Whether it's through blog posts, videos, or social media campaigns, Yayan demonstrates how storytelling can transform your content into memorable and shareable experiences that enhance brand awareness and attract new customers.
Leverage Brand Journalism for Credibility and Trust: Unveil the world of brand journalism and understand how it enhances your brand's credibility and trustworthiness. By staying true to your brand's values and purpose, you can effectively engage with your audience through transparent and authentic storytelling.
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