Winning on Purpose By Fred Reichheld-9781647821784

Winning on Purpose : The Unbeatable Strategy of Loving Customers By (author) Fred Reichheld Hardback English Share Great leaders embrace a higher purpose to win. The Net Promoter System shines as their guiding star. Few management ideas have spread so far and wide as the Net Promoter System (NPS). Since its conception almost two decades ago by customer loyalty guru Fred Reichheld, thousands of companies around the world have adopted it-from industrial titans such as Mercedes-Benz and Cummins to tech giants like Apple and Amazon to digital innovators such as Warby Parker and Peloton. Now, Reichheld has raised the bar yet again. In Winning on Purpose, he demonstrates that the primary purpose of a business should be to enrich the lives of its customers. Why? Because when customers feel this love, they come back for more and bring their friends-generating good profits. This is NPS 3.0 and it puts a new take on the age-old Golden Rule-treat customers the way you would want a loved one treated-at the heart of enduring business success. As the compelling examples in this book illustrate, companies with superior NPS consistently deliver higher returns to shareholders across a wide array of industries. Product details Format Hardback | 256 pages Dimensions 155 x 234 x 38.1mm | 566.99g Publication date 07 Dec 2021 Publisher Harvard Business Review Press Publication City/Country United States Language English ISBN10 1647821789 ISBN13 9781647821784