Atur jumlah dan catatan
Stok Total: Sisa 10
Subtotal
Rp466.700
Advertising and Promotions 6ed by Semenik
Rp466.700
- Kondisi: Baru
- Min. Pemesanan: 1 Buah
- Etalase: Semua Etalase
ISBN : 978-0538479868
Judul Buku : Advertising and Promotions: An Integrated Brand Approach
Pengarang : Semenik, Allen, O'Guinn, Kaufmann
Penerbit : South-Western; 6th International edition
Tahun : 2011
*Deskripsi
Semenik/Allen/O'Guinn's ADVERTISING AND PROMOTIONS: AN INTEGRATED BRAND APPROACH, 6E, International Edition places the reader in the midst of today's fast-paced, exhilarating world of advertising - demonstrating how good advertising is the result of hard work and careful planning. The authors draw from their vast business and teaching experience to integrate a solid understanding of advertising strategy and theory with hands-on, real applications. A leader for its emphasis on integrated brand promotion, this edition combines a compelling presentation of the fundamentals of advertising with invigorating coverage of the latest practices and industry developments, such as social media, design thinking, and the impact of globalization. Advertising strategy comes to life with more than 500 of today's most contemporary ads and exhibits. The book's content follows the same process as an advertising agency to equip readers with the tools, knowledge, and practice for effective results.
Judul Buku : Advertising and Promotions: An Integrated Brand Approach
Pengarang : Semenik, Allen, O'Guinn, Kaufmann
Penerbit : South-Western; 6th International edition
Tahun : 2011
*Deskripsi
Semenik/Allen/O'Guinn's ADVERTISING AND PROMOTIONS: AN INTEGRATED BRAND APPROACH, 6E, International Edition places the reader in the midst of today's fast-paced, exhilarating world of advertising - demonstrating how good advertising is the result of hard work and careful planning. The authors draw from their vast business and teaching experience to integrate a solid understanding of advertising strategy and theory with hands-on, real applications. A leader for its emphasis on integrated brand promotion, this edition combines a compelling presentation of the fundamentals of advertising with invigorating coverage of the latest practices and industry developments, such as social media, design thinking, and the impact of globalization. Advertising strategy comes to life with more than 500 of today's most contemporary ads and exhibits. The book's content follows the same process as an advertising agency to equip readers with the tools, knowledge, and practice for effective results.
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