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Rp389.000
Masterful Marketing - Original Import
Rp389.000
Masterful Marketing
By (author) Alan Weiss , By (author) Lisa Larter
A concise yet expansive guide to the marketing strategies that lead to success in the competitive modern landscape.
Masterful Marketing draws upon extensive case studies and research to provide practical guidance that will prove invaluable for any marketer, regardless of their seniority or sector. It focuses particularly on a value-based approach, providing insights that will allow the reader to recognise and effectively target the customers, platforms and approaches that will have the greatest returns.
In today's marketing world, your personal brand, the relationships you build and the expertise you share has the capacity to move you from best kept secret to highly sought expert. This is mainly contingent upon the value-based marketing you create. With this book, readers will gain the combined experience and wisdom of its co-authors Alan Weiss and Lisa Larter. Alan brings his decades of experience as a consultant and entrepreneur to provide practical, motivational guidance, while Lisa brings her expertise as a digital marketer and strategist to provide fascinating research-based insights into marketing strategy.
Format Paperback | 208 pages
Dimensions 153 x 234 x 25.4mm | 453.59g
Publication date 01 Sep 2022
Publisher Bloomsbury Publishing PLC
Imprint Bloomsbury Business
Publication City/Country London, United Kingdom
Language English
ISBN10 147299468X
ISBN13 9781472994684
By (author) Alan Weiss , By (author) Lisa Larter
A concise yet expansive guide to the marketing strategies that lead to success in the competitive modern landscape.
Masterful Marketing draws upon extensive case studies and research to provide practical guidance that will prove invaluable for any marketer, regardless of their seniority or sector. It focuses particularly on a value-based approach, providing insights that will allow the reader to recognise and effectively target the customers, platforms and approaches that will have the greatest returns.
In today's marketing world, your personal brand, the relationships you build and the expertise you share has the capacity to move you from best kept secret to highly sought expert. This is mainly contingent upon the value-based marketing you create. With this book, readers will gain the combined experience and wisdom of its co-authors Alan Weiss and Lisa Larter. Alan brings his decades of experience as a consultant and entrepreneur to provide practical, motivational guidance, while Lisa brings her expertise as a digital marketer and strategist to provide fascinating research-based insights into marketing strategy.
Format Paperback | 208 pages
Dimensions 153 x 234 x 25.4mm | 453.59g
Publication date 01 Sep 2022
Publisher Bloomsbury Publishing PLC
Imprint Bloomsbury Business
Publication City/Country London, United Kingdom
Language English
ISBN10 147299468X
ISBN13 9781472994684
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