Divine Wine Professional Semi-Permanent Gel Hair Dye - MEDIUM VIOLET-BASED RED • Rich, Deeply Pigmented Vibrancy That Lasts Through 40+ Shampoos • Semi-Translucent Gel Formula for a Stained Glass-Like Application • Gel Base Aids in Color Placement Accuracy • Unique Delivery System Guarantees an Even Distribution of the Pigment, Higher Deposit and Absorption of the Dye Molecules, Resulting in Superior Color Longevity • Dye Molecules Mimic The Hair Shaft for Maximum Color Deposit • Lactic Acid Conditions, Moisturizes amp; Strengthens Hair to Prevent Breakage • Castor Seed Oil Helps Control Split Ends amp; Improves Moisture Retention to Create Smooth, Shiny, Healthier-Looking Hair • Gentle Acidic Formula Helps to Close the Hair’s Cuticle and Lock-In Color • No Developer Required • Fades True to Tone • Easy Blend-Ability to Create Endless Color Possibilities • PPD amp; Ammonia-Free • Globally Compliant • 100% Vegan, Cruelty-Free Formula