5.0/ 5.0
100% pembeli merasa puas
1 rating • 1 ulasan
5(1)100%
4(0)0%
3(0)0%
2(0)0%
1(0)0%
Atur jumlah dan catatan
Stok Total: Sisa 8
Subtotal
Rp439.000
Buku Contemporary Advertising 15 Edition 9781259921261
Rp439.000
Contemporary Advertising 15 Edition
by William/Weigold Arens (Author)
Product details
Publisher : Mc Graw Hill Education (2016)
Language : English
ISBN : 9781259921261
CONTEMPORARY ADVERTISING, 15e,is one of the best-selling advertising texts in this field. Known as the coffeetable book for Advertising, it is known for its current examples, the author sability to pull from real-world experiences, and the clear writing style.Taking a comprehensive view of the industry, this text presents advertisingfrom the creative stand-point and Arens draws from his own industry experienceto lend life to the examples. Author Bill Arens continues to address theimportance of Integrated Marketing Communications (IMC) in the field ofAdvertising and how it impacts advertising strategy through featured examplesof IMC campaigns."
by William/Weigold Arens (Author)
Product details
Publisher : Mc Graw Hill Education (2016)
Language : English
ISBN : 9781259921261
CONTEMPORARY ADVERTISING, 15e,is one of the best-selling advertising texts in this field. Known as the coffeetable book for Advertising, it is known for its current examples, the author sability to pull from real-world experiences, and the clear writing style.Taking a comprehensive view of the industry, this text presents advertisingfrom the creative stand-point and Arens draws from his own industry experienceto lend life to the examples. Author Bill Arens continues to address theimportance of Integrated Marketing Communications (IMC) in the field ofAdvertising and how it impacts advertising strategy through featured examplesof IMC campaigns."
Ada masalah dengan produk ini?