5.0/ 5.0
100% pembeli merasa puas
1 rating • 1 ulasan
5(1)100%
4(0)0%
3(0)0%
2(0)0%
1(0)0%
Atur jumlah dan catatan
Stok Total: Sisa 9
Subtotal
Rp259.000
Buku Marketing Communications 7 Edition 9781292092614
Rp259.000
Marketing Communications: discovery, creation and conversations 7th Edition
by Chris Fill (Author), Sarah Turnbull (Author)
Product details
Publisher : Pearson (2016)
Language : English
Paperback : 760 pages
ISBN : 9781292092614
This seventh edition of Marketing Communications provides both a rich source of theory and an invaluable insight into how brands create communications and engage audiences in brand conversations. With contributions from brand owners and their advertising agencies from around the world, the book provides a unique blend of the theory and practice of brand communications.
Sarah Turnbull joins Chris Fill as co-author on the seventh edition and together their passion for marketing communications comes alive in this book as they share their expertise and experience. Its strong theoretical underpinning and selection of contemporary case studies makes this the definitive text for undergraduate and postgraduate students in marketing, marketing with psychology, advertising, business studies and other marketing-related programmes. It is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing and is supported by the Institute of Practitioners in Advertising.
Table of Contents:
1. Introducing Marketing Communications
2. Communications
3. Information Processing
4. How Marketing Communications Works
5. Strategy
6. Objectives
7. Industry
8. Evaluation and Metrics
9. Brand Communications
10. Integrated Marketing Communications
11. Advertising
12. Public Relations
13. Sponsorship
14. Direct Marketing and Personal Selling
15. Sales Promotion, Field Marketing and Brand Experience
16. Brand Placement, Exhibitions, Packaging and Licensing
17. Messages and Creativity
18. Media
19. Social, Search and Other Interactive Media
20. Media Planning
by Chris Fill (Author), Sarah Turnbull (Author)
Product details
Publisher : Pearson (2016)
Language : English
Paperback : 760 pages
ISBN : 9781292092614
This seventh edition of Marketing Communications provides both a rich source of theory and an invaluable insight into how brands create communications and engage audiences in brand conversations. With contributions from brand owners and their advertising agencies from around the world, the book provides a unique blend of the theory and practice of brand communications.
Sarah Turnbull joins Chris Fill as co-author on the seventh edition and together their passion for marketing communications comes alive in this book as they share their expertise and experience. Its strong theoretical underpinning and selection of contemporary case studies makes this the definitive text for undergraduate and postgraduate students in marketing, marketing with psychology, advertising, business studies and other marketing-related programmes. It is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing and is supported by the Institute of Practitioners in Advertising.
Table of Contents:
1. Introducing Marketing Communications
2. Communications
3. Information Processing
4. How Marketing Communications Works
5. Strategy
6. Objectives
7. Industry
8. Evaluation and Metrics
9. Brand Communications
10. Integrated Marketing Communications
11. Advertising
12. Public Relations
13. Sponsorship
14. Direct Marketing and Personal Selling
15. Sales Promotion, Field Marketing and Brand Experience
16. Brand Placement, Exhibitions, Packaging and Licensing
17. Messages and Creativity
18. Media
19. Social, Search and Other Interactive Media
20. Media Planning
Ada masalah dengan produk ini?