Buku Buyology: Truth and Lies About Why We Buy by Martin Lindstrom

selamat datang di Daebook Store Halaman : 184 Kertas : Book Paper (Kertas Novel) Jilid : Soft Cover (lem Panas) laminasi : Doff Status : Non Ori Bahasa : Inggris Ukuran : A5 Packing : Buble Wrap amp; Plastik Shrink Aman Insya Allah Kualitas : Hitam Putih Bagus dan Jernih Insya Allah Pengiriman : Jika Toko Ramai Estimasi Waktu Pengiriman 2-3 Hari (Harap Maklum Adanya) Terima Kasih dan Semoga Bermanfaat. Genres : Business, Psychology, Economics, Science, Sociology In #34;BUYOLOGY, #34; Lindstrom discusses the influence of marketing on our buying decisions. He presents the findings of a three-year, seven-million-dollar neuromarketing study that examined the brains of 2,000 volunteers from different countries. The results challenge our assumptions about what drives us to buy. One surprising discovery is that the graphic health warnings on cigarette packs not only fail to discourage smoking but actually make smokers want to smoke more. This contradicts the common belief that such warnings would be effective in dissuading smokers. The book suggests that our buying decisions may be influenced by factors that lie beneath our conscious awareness. It questions whether attention-grabbing ads, catchy slogans, and jingles have as much impact as we think they do. Instead, it proposes that our subconscious minds play a significant role in determining our purchasing behavior. Overall, this book delves into the complexities of consumer behavior and challenges traditional assumptions about the impact of advertising on our buying decisions. jika ada masuka atau request terkait produk tolong sampaikan kepada kami di kolom chat