Atur jumlah dan catatan
Stok Total: 20
Subtotal
Rp200.000
Buku Marketing Management Global Edition 16 th edition
Rp200.000
- Kondisi: Baru
- Min. Pemesanan: 1 Buah
- Etalase: Semua Etalase
Marketing Management, Global Edition, 16th edition
Philip Kotler
Kevin Lane Keller
16th edition | Published by Pearson (November 17th 2021) - 2022
ISBN-13: 9781292404813
PART I:FUNDAMENTALS OF MARKETING MANAGEMENT
1. Defining Marketing for the New Realities
2. Marketing Planning and Management
PARTII: UNDERSTANDING THE MARKET
3. Analyzing Consumer Markets
4. Analyzing Business Markets
5. Conducting Marketing Research
PARTIII: DEVELOPING A WINNING MARKETING STRATEGY
6. Identifying Market Segments and Target Customers
7. Crafting a Customer Value Proposition and Positioning
PARTIV: DESIGNING VALUE
8. Designing and Managing Products
9. Designing and Managing Services
10. Building Strong Brands
11. Managing Pricing and Sales
BUKU BARU
KERTAS HVS
BUKU HASIL PRINAN
SELAMAT BERBELANJA TERIMAKASIH
Philip Kotler
Kevin Lane Keller
16th edition | Published by Pearson (November 17th 2021) - 2022
ISBN-13: 9781292404813
PART I:FUNDAMENTALS OF MARKETING MANAGEMENT
1. Defining Marketing for the New Realities
2. Marketing Planning and Management
PARTII: UNDERSTANDING THE MARKET
3. Analyzing Consumer Markets
4. Analyzing Business Markets
5. Conducting Marketing Research
PARTIII: DEVELOPING A WINNING MARKETING STRATEGY
6. Identifying Market Segments and Target Customers
7. Crafting a Customer Value Proposition and Positioning
PARTIV: DESIGNING VALUE
8. Designing and Managing Products
9. Designing and Managing Services
10. Building Strong Brands
11. Managing Pricing and Sales
BUKU BARU
KERTAS HVS
BUKU HASIL PRINAN
SELAMAT BERBELANJA TERIMAKASIH
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