Geoffrey Moore - Dealing with Darwin: How Great Companies Innovate

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With A New Foreword

The Darwinian struggle of business keeps getting more brutal as competitive advantage gaps get narrower and narrower. Anything you invent today will soon be copied by someone else—probably better and cheaper.

Many companies thrive during the early stages of their life cycle, only to fall slack during periods of inertia and die out while others surge ahead. But as Geoffrey Moore shows, some notable companies have figured out how to deal with Darwin in their mature years—making changes on the fly while fending off challenges from every quarter.

Less a cookbook than a detailed menu of meals that can be prepared to turn your competitors into dinosaurs. Brontosaurus burger, anyone?
~BusinessWeek

Dealing with Darwin provides a lucid and engaging perspective on managing innovation.a
aEd Zander, CEO, Motorola
aMoore has delivered an innovative and instructive treatise on innovation.
~The Boston Globe

Dealing with Darwin is teeming with ideas and practical advice.... Mooreas new book is a very significant and valuable addition to the strategistas bookshelf.
~Strategy and Leadership

Geoffrey A. Moore, Ph.D. is an author and business consultant. He has consulted for such notable companies as Salesforce, Microsoft, Aruba, and Intel. He studied literature at Stanford University and the University of Washington. His works include Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution, Inside the Tornado, and Escape Velocity.