Buku Business Foundations: A Changing World 12 Edition 9781260565805

Business Foundations: A Changing World
by O. C. Ferrell (Author), Geoffrey Hirt (Author), Linda Ferrell (Author)

Product details
Publisher ‏ : ‎ McGraw-Hill Interamericana de España S.L.; 12th edition (February 9, 2021)
Language ‏ : ‎ English
Paperback ‏ : ‎ 658 pages
ISBN-10 ‏ : ‎ 1260565807
ISBN-13 ‏ : ‎ 978-1260565805
Item Weight ‏ : ‎ 2.08 pounds
Dimensions ‏ : ‎ 7.91 x 0.79 x 10 inches

Table of Contents:
Part 1 Business in a Changing World
1 The Dynamics of Business and Economics?2
2 Business Ethics and Social Responsibility?36
3 Business in a Borderless World?72
Part 2 Starting and Growing a Business
4 Options for Organizing Business?108
5 Small Business, Entrepreneurship, and Franchising?140
Part 3 Managing for Quality and Competitiveness
6 The Nature of Management?170
7 Organization, Teamwork, and Communication?200
8 Managing Operations and Supply Chain?232
Part 4 Creating the Human Resource Advantage
9 Motivating the Workforce?266
10 Managing Human Resources?292
Part 5 Marketing: Developing Relationships
11 Customer-Driven Marketing?330
12 Dimensions of Marketing Strategy?360
13 Digital Marketing and Social Networking?396
Part 6 Financing the Enterprise
14 Accounting and Financial Statements?430
15 Money and the Financial System?466
16 Financial Management and Securities Markets?496
Bonus Chapters
A?The Legal and Regulatory Environment?526
B?Personal Financial Planning?546
Glossary?571
Indexes?585
Appendixes (Available Online and via Create)
A?Guidelines for the Development of the Business Plan
B?Personal Career Plan
C?Risk—The Basics of Risk Management