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Buku Entrepreneurship 11 Edition 9781260565621
Rp520.000
- Kondisi: Baru
- Min. Pemesanan: 1 Buah
- Etalase: Entrepreneurship
Entrepreneurship 11th Edition
by Robert Hisrich (Author), Michael Peters (Author), Dean Shepherd (Author)
Product details
Publisher : McGraw-Hill (February 9, 2021)
Language : English
Paperback : 610 pages
ISBN-10 : 1260565629
ISBN-13 : 978-1260565621
Contents
Part 1 The Entrepreneurial Perspective
1 The Entrepreneurial Mind-Set
Opening Profile: Ewing Marion Kauffman
The Nature of Entrepreneurship
How Entrepreneurs Think
As Seen in Business News: Do Entrepreneurs Benefit from Paranoia?
The Intention to Act Entrepreneurially
Entrepreneur Background and Characteristics
Role Models and Support Systems
Sustainable Entrepreneurship
Ethics: An Organization’s Code of Ethics
2 Corporate Entrepreneurship
Opening Profile: Robert Mondavi
Causes for Interest in Corporate Entrepreneurship
Managerial versus Entrepreneurial Decision Making
Ethics: Do Entrepreneurs and Managers Differ in Ethical Conduct?
Establishing Corporate Entrepreneurship in the Organization
As Seen in Business News: Opportunity or Not?
3 Generating and Exploiting New Entries
Opening Profile: Justin Parer
New Entry
Generation of a New Entry Opportunity
As Seen in Business News: Elevator Pitch for Project Alabama
Entry Strategy for New Entry Exploitation
Ethics: Do the Right Thing
As Seen in Business News: Provide Advice to an Entrepreneur About Being More Innovative
Risk Reduction Strategies for New Entry Exploitation
Part 2 From Idea to the Opportunity
4 Creativity and the Business Idea
Opening Profile: Elon Musk—The Iron Man Entrepreneur
Trends
Sources of New Ideas
As Seen in Business News: The Cost of Innovation has Risen, and Productivity has Suffered
Methods of Generating Ideas
Creative Problem Solving
Innovation
As Seen in Business News
Opportunity Recognition
Product Planning and Development Process
by Robert Hisrich (Author), Michael Peters (Author), Dean Shepherd (Author)
Product details
Publisher : McGraw-Hill (February 9, 2021)
Language : English
Paperback : 610 pages
ISBN-10 : 1260565629
ISBN-13 : 978-1260565621
Contents
Part 1 The Entrepreneurial Perspective
1 The Entrepreneurial Mind-Set
Opening Profile: Ewing Marion Kauffman
The Nature of Entrepreneurship
How Entrepreneurs Think
As Seen in Business News: Do Entrepreneurs Benefit from Paranoia?
The Intention to Act Entrepreneurially
Entrepreneur Background and Characteristics
Role Models and Support Systems
Sustainable Entrepreneurship
Ethics: An Organization’s Code of Ethics
2 Corporate Entrepreneurship
Opening Profile: Robert Mondavi
Causes for Interest in Corporate Entrepreneurship
Managerial versus Entrepreneurial Decision Making
Ethics: Do Entrepreneurs and Managers Differ in Ethical Conduct?
Establishing Corporate Entrepreneurship in the Organization
As Seen in Business News: Opportunity or Not?
3 Generating and Exploiting New Entries
Opening Profile: Justin Parer
New Entry
Generation of a New Entry Opportunity
As Seen in Business News: Elevator Pitch for Project Alabama
Entry Strategy for New Entry Exploitation
Ethics: Do the Right Thing
As Seen in Business News: Provide Advice to an Entrepreneur About Being More Innovative
Risk Reduction Strategies for New Entry Exploitation
Part 2 From Idea to the Opportunity
4 Creativity and the Business Idea
Opening Profile: Elon Musk—The Iron Man Entrepreneur
Trends
Sources of New Ideas
As Seen in Business News: The Cost of Innovation has Risen, and Productivity has Suffered
Methods of Generating Ideas
Creative Problem Solving
Innovation
As Seen in Business News
Opportunity Recognition
Product Planning and Development Process
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