Buku Good Strategy Bad Strategy The Difference and Why It Matters 9780307886231

Good Strategy Bad Strategy: The Difference and Why It Matters
by Richard Rumelt (Author)

Product details
Publisher ‏ : ‎ Crown Currency; Illustrated edition (July 19, 2011)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 336 pages
ISBN ‏ : ‎ 9780307886231

Contents
Introduction: Overwhelming Obstacles
Part I: Good and Bad Strategy
Chapter 1: Good Strategy is Unexpected
Chapter 2: Discovering Power
Chapter 3: Bad Strategy
Chapter 4: Why So Much Bad Strategy?
Chapter 5: The Kernel of Good Strategy
Part II: Sources of Power
Chapter 6: Using Leverage
Chapter 7: Proximate Objectives
Chapter 8: Chain-Link Systems
Chapter 9: Using Design
Chapter 10: Focus
Chapter 11: Growth
Chapter 12: Using Advantage
Chapter 13: Using Dynamics
Chapter 14: Inertia and Entropy
Chapter 15: Putting It Together
Part III: Thinking Like a Strategist
Chapter 16: The Science of Strategy
Chapter 17: Using Your Head
Chapter 18: Keeping Your Head
Notes
Acknowledgments
About the Author