Buku Operations & Supply Chain Management 10 Ed 9781119668640

Operations and Supply Chain Management, 10th Edition, Asia Edition
Roberta S. Russell, Bernard W. Taylor

ISBN: 9781119668640
October 2019
832 Pages
Publisher Wiley

TABLE OF CONTENTS
1 Introduction to Operations and Supply Chain Management 1

Run Faster, Jump Higher 1

Along the Supply Chain: What Do Operations and Supply Chain Managers Do? 2

The Operations Function 3

Mark Jackson: Marketing Manager for Pizza Hut 5

The Evolution of Operations and Supply Chain Management 6

Along the Supply Chain: Feeding America 9

Globalization 10

Productivity and Competitiveness 13

Strategy and Operations 16

Along the Supply Chain: New Players Disrupt with Innovation 20

Organization of This Text 25

Learning Objectives of This Course 25

Summary / Key Terms / Questions / Problems

Case Problem 1.1 Visualize This 29

Case Problem 1.2 Whither an MBA at Strutledge? 30

Case Problem 1.3 Weighing Options at the Weight Club 30

References 31

S1 Operational Decision-Making Tools: Decision Analysis 32

Decision Analysis With and Without Probabilities 32

Summary / Key Terms / Key Formulas / Solved Problems / Problems

Case Problem S1.1 Whither an MBA at Strutledge? 49

Case Problem S1.2 Transformer Replacement at Mountain States Electric Service 50

Case Problem S1.3 Evaluating Projects at Nexcom Systems 50

References 51

2 Quality Management 52

Quality and Value in Athletic Shoes 52

What is Quality? 53

Along the Supply Chain: Defining Quality 53

Quality Management System 57

Along the Supply Chain: Quality vs. Value in Denim Jeans 58

Along the Supply Chain: Applying Deming’s PDCA Cycle in Education 59

Quality Tools 62

Customers and Employees in Quality Management 66

Along the Supply Chain: Achieving Quality in Target’s Supply Chain 67

Along the Supply Chain: Measuring Customer Satisfaction with Customer Feedback and Voice of the Customer (VoC) at JetBlue 69

Along the Supply Chain: Quality and Value in Smartphones 70

Quality in Services 72