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Rp480.000

Buku Research Methods for Business Students 8 Edition 9781292208787

Rp480.000
  • Kondisi: Baru
  • Min. Pemesanan: 1 Buah
  • Etalase: Business
Research Methods for Business Students
by Adrian Thornhill / Philip Lewis / Mark N. K. Saunders (Author)

Product details
Publisher ‏ : ‎ PEARSON (January 1, 2019)
Language ‏ : ‎ English
ISBN-10 ‏ : ‎ 1292208783
ISBN-13 ‏ : ‎ 978-1292208787
Item Weight ‏ : ‎ 3.57 pounds
Dimensions ‏ : ‎ 7.68 x 1.18 x 10.43 inches

Table of Contents
Brief Contents
Business and management research, reflective diaries and the purpose of this book
Choosing a research topic and developing your research proposal
Critically reviewing the literature
Understanding research philosophy and approaches to theory development
Formulating the research design
Negotiating access and research ethics
Selecting samples
Utilising secondary data
Collecting data through observation
Collecting primary data using research interviews and research diaries
Collecting primary data using questionnaires
Analysing data quantitatively
Analysing data qualitatively
Writing and presenting your project report

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