Buku Value Proposition Design: How to Create Products 9781118968055

Value Proposition Design: How to Create Products and Services Customers Want
Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith, Trish Papadakos (Designed by)

Publisher Wiley
ISBN: 9781118968055
October 2014
320 Pages

TABLE OF CONTENTS
1. Canvas
1.1 Customer Profile 10
1.2 Value Map 26
1.3 Fit 40
2. Design
2.1 Prototyping Possibilities 74
2.2 Starting Points 86
2.3 Understanding Customers 104
2.4 Making Choices 120
2.5 Finding the Right Business Model 142
2.6 Designing in Established organizations 158
3. Test
3.1 What to Test 188
3.2 Testing Step-by-Step 196
3.3 Experiment library 214
3.4 Bringing it All Together 238
4. Evolve
4.1 Create Alignment 260
4.2 Measure & Monitor 262
4.3 Improve Relentlessly 264
4.4 Reinvent Yourself Constantly 266
4.5 Taobao: Reinventing (E-)Commerce 268

Glossary 276
Core Team 278
Prereaders 279
Bios 280
Index 282

DESCRIPTION
The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist

Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell.

Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want.