The Brand Gap, Revised Edition by Marty Neumeier

THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a #34;charismatic brand #34;--a brand that customers feel is essential to their lives. In an entertaining two-hour read you #39;ll learn: - the new definition of brand - the five essential disciplines of brand-building - how branding is changing the dynamics of competition - the three most powerful questions to ask about any brand - why collaboration is the key to brand-building - how design determines a customer #39;s experience - how to test brand concepts quickly and cheaply - the importance of managing brands from the inside - 220-word brand glossary ---- Catatan : Buku ini merupakan #39;re editing dari kindle original #39; yang sudah di edit dengan kualitas toko buku berstandar internasional. Note: This book is a #39;re-editing from the original kindle #39; which has been made with quality based on international standard bookstore. Spesifikasi : A5, Softcover Doff, Bookpaper : isi hitam putih 65 gsm Specification : A5, Softcover Doff, Bookpaper : Black and White Content F 65 gsm Upgrade hardcover : tambah+ irupiah 30k, proses PO tambah 3 hari iklan ini Uprade hardcover : add+ idr 30k, process PO add 3 days from this commercial.