Buku Import The Tipping Point by Malcolm Gladwell (English)

The Tipping Point is that magic moment when an idea, trend, social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This bestselling book, in which Malcolm Galdwell brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas. Author : Malcolm Gladwell Publisher : Black Bay Book Condition : 100% Pages : 298 Dimension : 105x170x18 mm ISBN : 978-0-3166-7907-7 Language : English