Buku Rocket Eight Lessons to Secure Infinite Growth (HC) ASLI (IMPOR)

DESKRIPSI Buku Rocket Eight Lessons to Secure Infinite Growth.Boston Consulting Group. Buku IMPOR.HARDCOVER.Segel.Original.BARU. Harga Hemat: Rp 293.900,- A must-have guide for everyone who wants to grow their business faster than a competitor, this authentic, vibrant, and engaging book brings you the latest practical techniques for knowing your customers’ desires and behaviors in order to deliver intimately rewarding experiences every time they shop—including knowing what they need before they do. Included is a “self critique” to identify where you are currently before you transform your career and company by mastering how to: • Create a demand-space map and predict how big a share of a demand space you can win with the proper mix of emotional and functional benefits satisfying the attributes of that space • Determine a strategic direction for where to place investment bets, identify which brands are best suited to win, and which are most responsive to investment • Deliver all the core benefits of a particular demand space in your product—from packaging, shelving, pricing, and promotion to message development, store operations, delivery, and employee engagement • Maintain a long-term vision to continuously quantify and modify for ongoing improvement, while using your successes to convert more champions along the way With Rocket, you can rise into a cycle of renewal, energy, and power that can launch startups to phenomenal success and turn around the fate of multinational corporations. Judul: Rocket: Eight Lessons to Secure Infinite Growth Penulis: Michael J. Silverstein, Dylan Bolden, Rune Jacobsen, Rohan Sajdeh Penerbit: McGraw Hill Professional, 2015 ISBN 1259585433, 9781259585432 Isi: 320 Halaman