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  5. Marketing 5.0: Technology for Humanity - 9781119668510

Gambar Marketing 5.0: Technology for Humanity - 9781119668510 dari Kinokuniya Official Jakarta Barat Tokopedia
Gambar Marketing 5.0: Technology for Humanity - 9781119668510 dari Kinokuniya Official Jakarta Barat 1 Tokopedia
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Marketing 5.0: Technology for Humanity - 9781119668510

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Rp406.000
  • Kondisi: Baru
  • Berat: 2.000 Gram
  • Kategori: Management & Business Book Import
  • Etalase: Business Book
Rediscover the fundamentals of marketing from the best in the business

In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world.

In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
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