Consumer Behavior - Schiffman & Wisenblit ( 12th-Global Edition)

Consumer Behavior - Schiffman Wisenblit ( 12th-Global Edition) Authors: Leon G. Schiffman Joseph L. Wisenblit Format Paperback | 512 pages Dimensions 100 x 100 x 100mm | 100g Publication date 25 Oct 2018 Publisher Pearson Education Limited Publication City/Country Harlow, United Kingdom Language English Edition Statement 12th edition ISBN10 1292269243 ISBN13 9781292269245 For undergraduate and graduate courses in consumer behavior. Strategic applications for understanding consumer behavior Consumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry. Achtung: # Original Book (100% Guaranteed)