Digital Business and E-Commerce Management - Dave Chaffey (6th Ed.)

Digital Business and E-Commerce Management (6th Ed.) Author: Dave Chaffey Format Paperback | 712 pages Dimensions 198 x 266 x 26mm | 1,316g Publication date 21 Apr 2015 Publisher Pearson Education Limited Publication City/Country Harlow, United Kingdom Language English Edition New edition Edition statement 6th New edition ISBN10 0273786547 ISBN13 9780273786542 This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation. - Cover Tergantung St0ck Yang Tersedia -