Marketing Management - Global Edition (15th Edition) Authors : Philip Kotler & Kevin Lane Keller Format Paperback | 832 pages Dimensions 216 x 274 x 27mm | 1,626g Publication date 28 Sep 2018 Publisher Pearson Education Limited Publication City/Country Harlow, United Kingdom Language English Edition statement 15th edition Illustrations note w. ill. ISBN10 1292092629 ISBN13 9781292092621
For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.
The Fifteenth Edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible.
Achtung: # Original Book (100% Guaranteed) # Cover Berdasarkan Stock Yang Tersedia (Terkadang, ada perbedaan cover yang terdisplay dengan stock yang tersedia)