Principles of Marketing Kotler & Armstrong (17th-Global Edition)

Principles of Marketing Kotler amp; Armstrong (17th-Global Edition) By (author) Philip T. Kotler , By (author) Gary Armstrong Format Paperback | 736 pages Dimensions 220 x 275 x 30mm | 1,578g Publication date 28 Oct 2018 Publisher Pearson Education Limited Publication City/Country Harlow, United Kingdom Language English Edition Statement 17th edition ISBN13 9781292220178 For Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it #39;s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today #39;s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. Achtung: # Original Book (100% Guaranteed) - h5