Building Storybrand 2.0: Clarify Your Message So Customers Will Listen by Donald Miller - 9781400251308 - Buku Original Periplus
If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue.
In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller experienced first-hand and led him to create his proven system he first shared in Building a Storybrand to help you engage and truly influence customers.
The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more.
In Building a StoryBrand 2.0, Donald Miller teaches marketers and business owners to use his fully revised system of the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses.
His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you:
The seven universal story points all humans respond to;
The real reason customers make purchases;
How to simplify a brand message so people understand it; and
How to create the most effective messaging for websites, brochures, and social media.
Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand 2.0 will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Transform your business with the power of storytelling—clarify your message, engage customers, and boost sales with this proven framework!
A must-read for business leaders and marketers looking to refine their brand messaging. Donald Miller provides a clear and actionable framework that helps businesses cut through the noise, captivate customers, and drive sales. A game-changer in marketing strategy!
Product details
Publisher : HarperCollins Leadership; ITPE edition (7 Jan. 2025)
Language : English
Paperback : 304 pages
ISBN-10 : 1400251303
ISBN-13 : 9781400251308
Dimensions : 13.8 x 2.2 x 21.2 cm
Brand Messaging, Storytelling in Marketing, Customer Engagement, Business Communication, Marketing Strategy, Clear Messaging, Brand Identity, Sales Growth, Brand Narrative, Marketing Framework, Customer-Centric Messaging, Value Proposition, Brand Storytelling, Effective Communication, Marketing Psychology