Fail-Safe Startup - 9780241420171 - Buku Ori Periplus
Over the past 23 years at Harvard Business School Tom Eisenmann has helped launch thousands of startups. An astonishing 13 of these have reached unicorn status. For a decade he has explored the question of why startups fail and in The Fail-Safe Startup explains how you can succeed against the odds.
Eisenmann's fascinating, often counter-intuitive, advice will help you avoid common mistakes
* Launching too early * Aiming too high, too soon * And letting early success lead to misplaced confidence
Drawing on case studies from startups of all shapes and sizes from around the world The Fail-Safe Startup will show you how to analyse the failure of others to ensure your success.
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'A must read for any entrepreneur, investor, or startup team member.' Michelle Zatlyn, CEO, Cloudfare
'Eisenmann has truly helped illuminate a path to success by shining a spotlight on common startup failure patterns. His insights are invaluable, whether you're just getting started, or you're eyeing your endgame.' Jenn Hyman, CEO, Rent the Runway
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